PR LEAGUE TABLES: Tough times alert PR to weak spots - The economic slowdown has cut out PR's dead wood and highlighted its shortcomings

Even a cursory glance at this year's league table will confirm that

2001 was painful for the UK's public relations industry. At best it was

a year of nil growth, and some estimates suggest industry income may

have dropped by as much as 15%.

The total income of the 145 agencies that submitted information is

actually up 4.75% at £576m, but this exaggerates performance.

That's because some participants claim substantial growth largely as the

result of acquisitions, which do not represent growth for the sector as

a whole. Staff numbers are now around 7266, a 6% drop on the situation

12 months ago.

Agency heads think this recessionary period has been more painful than

the last major downturn a decade ago. One reason is that the industry is

much bigger, and dominated by publicly quoted groups that act quickly to

cut costs and maintain margins at the first sign of trouble.

"The last time round we were a pretty realistic business, and recession

wasn't such a shock to an industry that was still small and resilient,"

says GCI chairman Adrian Wheeler. "The industry takes itself too

seriously. As a result, it has over-extended itself."

All of which raises a number of important questions, such as why PR has

suffered more than, say, direct marketing, and what the prospects for

recovery may be.

Signs of recovery

Directors interviewed for this survey are mainly cautious about the

immediate outlook, but there are signs that those elusive green shoots

are starting to push through.

"Internally, we are budgeting for a zero increase in revenues in 2002,"

says Incepta Group chief executive Richard Nichols. "We think that is

the prudent way to manage the business. We took action to control costs

last year, so we're well positioned to take advantage of any

upturn."

"I change my mind every day about the outlook," admits Allan Biggar,

chief executive at Burson-Marsteller. "We're predicting a flat year, but

four months into it we are exceeding all our top-line and bottom-line

targets."

Almost everyone, in fact, has a view on the economy. "Client confidence

in the UK is fragile, whereas in the US it was destroyed," says Donna

Zurcher, managing director at Ogilvy PR. "Here, I think it can be

repaired fairly quickly."

Golin/Harris, with some important account wins under its belt, including

the US Cotton Council, Bass, and Getty Images, is expecting positive

growth this year. Grayling reports that, untypically, it had a

disappointing start to 2001, followed by a near-record second half. The

first quarter of this year proved to be better than expected.

And Neil Hedges, chief executive at Fishburn Hedges, adds another

optimistic note: "In the end, last year was perfectly reasonable for us,

and we think 2002 is also looking good. We are certainly ahead of

budget."

Market uncertainty

Several factors contribute to why 2001 was so difficult for many. Areas

of specialisation were crucial. Stock market uncertainty meant fewer

share placings, mergers and acquisitions, which was bad news for City PR

firms. Public affairs, on the other hand, climbed up the agenda.

Healthcare was very healthy, but the IT sector was mixed, and dotcoms in

particular were a disaster. It's also argued that US-based global

corporations, in general, were quicker to cut budgets than European

clients.

By their very nature, some of these sectors - the City, international -

have a London bias. The Public Relations Consultants Association (PRCA)

recently asked Jim Surguy, managing director of Results Business

Consulting, to run a nationwide series of seminars on operating in a

recession. The reaction he met in the provinces was "what

recession?"

Surguy believes that the PR sector has a number of weaknesses. Not

least, it has an image crisis at the moment, fuelled by all the talk of

government spin, the Countess of Wessex agency scandal, the Jo Moore

affair, and so on.

"Accountability is also rising up the client agenda," he says. "Clients

are asking why PR can't be measured when so many other marketing

disciplines can," he says.

The truth here is that a lot of work has been done jointly by the trade

bodies, the PRCA and the Institute of Public Relations, to develop and

promote measuring systems. PR effectiveness can be measured, but much

rests on the willingness of clients or agencies to pay the cost.

A few outspoken critics also suggest that, frankly, a lot of PR work is

not all that good, and the shake-out will benefit the industry.

"Given the rapid growth of PR, and the chronic shortage of people who

can do it well, there has been a large percentage of so-called PR that

doesn't deserve to exist," says GCI's Wheeler. "I think that has been

blown away as money has got tighter."

"When there's lots of business coming in, it's very tempting to lower

standards and criteria because you just need people," adds Hedges.

"Having a bit of a cutback generally is good for the industry."

Merits and failings

Even blunter is Chris Lewis, founder of the thriving high-tech

consultancy Lewis Communications. "As someone who came in from

journalism, I regard the industry with a healthy scepticism," he says.

"At best, it's very professional, and a cost-effective way for clients

to do business. But it's an industry with a long tail, and a lot of

mediocre people. This 'recession' has been brilliant for PR. The good

firms have continued to do well, and the poor ones have gone to the

wall."

The number of agency acquisitions has eased this year. Some

communications groups have withdrawn from the market; others are setting

tougher criteria.

They're said to have raised the minimum level of profitability that

interests them, and to be focusing only on independent agencies that fit

specific strategic needs.

But the past year has seen some major developments. Interpublic's

purchase of the True North group brought the BSMG network into its fold.

This was folded into Weber Shandwick, itself the product of a recent

merger.

The resulting company claims to be the world's biggest PR network,

although industry doubters question whether the fallout in staff and

lost income that has followed has been in shareholders' best

interests.

In London, the enlarged Weber Shandwick is the UK's biggest single

agency, with an income of £41.3m. This is down by 17%, however, on

the figure for its component businesses in the previous year.

Moreover, the figure is topped by the combined income of £52.3m

from Bell Pottinger, Good Relations, and Chime Online - three agencies

that were previously combined, but which holding company Chime

Communications now prefers to list separately. Incepta Group is also a

little bigger - a total of £41.9m - when it adds its consumer

agency, The Red Consultancy, to its Citigate interests.

Unusually, the London office of Weber Shandwick has two joint chief

executives - Colin Byrne, with a background at Shandwick in corporate

and public affairs, and David Brain, a consumer PR expert who has moved

across from BSMG. They claim their varied experience is an asset that

justifies having two bosses.

One significant change that has occurred under the Byrne-Brain axis is

the way in which divisional heads are rewarded. Many agencies struggle

with the problem of achieving maximum co-operation between their

business units when each is a separate profit centre, and those running

them are rewarded according to how well their units do.

In the new system at Weber Shandwick, 50% of the top people's bonuses

are paid for the performance of the businesses they run, and 50% for how

well they collaborate with colleagues.

"We have completely changed the way different 'silos' work together, and

the reaction has been overwhelmingly positive," says Byrne. "In the old

days it was dog-eat-dog, and that was no way to serve the client best.

Now, divisional heads compete to show who has collaborated best."

Industry movement

Meanwhile, ex-Shandwick people are behind two initiatives designed to

give new momentum to the industry's consolidation. Shandwick founder

Lord Chadlington heads a group of investors who have bought the

publicly-quoted Holmes %26 Marchant group and renamed it Huntsworth. The

focus has switched from general marketing services to PR.

His former colleague Michael Murphy, who rose to be number two in the

group, also secured substantial backing for his launch of

hatch-group.

Both these ventures are ambitious. Lord Chadlington plans to retire in

five years' time, and says: "I want to leave a company that is in the

top five in the UK, with the beginnings of a European network."

Huntsworth's purchase of Holmes %26 Marchant last year brought with it

food specialist Counsel. Since then it has bought the UK's biggest

regional PR network, Harrison Cowley, consumer specialist Stephanie

Churchill, and corporate affairs shop, Woodside.

It has also bought medical advertising and research group PBC, as a step

to building an integrated healthcare offering.

Harrison Cowley and Counsel are listed separately in the main table,

while Stephanie Churchill and Woodside appear together under the

Huntsworth name. The combined income of the four agencies in 2001

amounted to £9.2m - enough to put them in 15th place.

Murphy's hatch-group, on the other hand, chose the consumer and

high-tech specialist MacLaurin as its first purchase. It has also opened

a Scottish office, and backed a new financial agency, Prospero.

"There haven't been any deals since MacLaurin," Murphy acknowledges.

"We've been concentrating on putting in the infrastructure to manage a

much bigger group. We're in negotiation with a number of agencies, but

we are not going to over-pay.

"People assumed that because we have a big war chest we were going to

spend it quickly rather than strategically. That is definitely wrong. We

think we have achieved a lot in ten months. Now watch this space."

Mergers and acquisitions

An agency to watch is the Omnicom subsidiary Fleishman Hillard, which is

very highly regarded in the US, but has been slow to make a mark in

Europe. Last year it almost doubled in size, helped in part by its

acquisition of Herald Communications.

"When I arrived in 1999 we had 22 people in London," says Jack

Modzelewski, president and chief operation officer for Fleishman Hillard

in Europe. "Since then we have made two acquisitions and merged with a

sister Omnicom company, GPC. That has accounted for a lot of our growth.

We still need to invest in corporate and investor relations. I would say

we are two-thirds of the way along the journey of building the entity we

want in the UK."

The growth of Euro RSCG Corporate Communications (Biss Lancaster) is

largely explained by its acquisition of the Maitland Consultancy, a City

specialist.

Edelman, now believed to be the world's biggest independent PR network,

bought First %26 42nd, a top-end consultancy specialising in areas like

corporate social responsibility. Its founder, Alison Canning, a leading

figure in the PR world, has been appointed international president of

Edelman.

There are now only a handful of privately owned agencies in the top

30.

The slowdown may have affected the pace of consolidation within the

industry, but it is a safe bet that the process has not come to a

halt.

TOP TEN FOR GROWTH, BIGGER AGENCIES

Rnk Agency Income 2001 Income 2000 % chng

(pounds) (pounds)

1 Fleishman-Hillard 12,445,000 6,426,000 93.67

2 Euro RSCG Corporate Comms 19,144,000 11,282,000 69.69

3 Cohn %26 Wolfe 10,622,000 8,409,000 26.32

4 Band %26 Brown Communications 5,977,000 4,736,000 26.20

5 Bite Communications 4,452,000 3,539,000 25.80

6 Shire Health Group 8,758,000 7,019,000 24.78

7 Lewis Communications 5,204,000 4,213,000 23.52

8 Edelman PR Worldwide 12,550,000 10,458,000 20.00

9 The Red Consultancy 6,608,000 5,641,000 17.14

10 Lansons Communications 5,340,000 4,630,000 15.33

TOP TEN FOR GROWTH, SMALLER AGENCIES*

Rnk Agency Income 2001 Income 2000 % chng

(pounds) (pounds)

1 Haygarth PR 745,000 407,000 83.05

2 Lighthouse PR 800,000 470,000 70.21

3 Chancery Communications 1,710,000 1,058,000 61.63

4 Chandler Chicco (UK) 1,980,000 1,229,000 61.11

5 Vital 1,600,000 1,033,000 54.89

6 Penrose Financial 2,755,000 1,788,000 54.08

7 CIT Public Relations 653,000 426,000 53.29

8 Prowse %26 Company 817,000 534,000 53.00

9 Fox Parrack Hirsch 622,000 411,000 51.34

10 The Dovetail Agency 330,000 220,000 50.00

*includes some agencies ranked between 101 and 150 in main table

research

LIMITED GROWTH IN 2001

It's an indication of the tough times facing public relations that an

increase in income of just 15% in 2001 is sufficient to gain a place

among the top ten fastest growing big agencies. Twelve months ago the

cut-off point was 40%.

Generally speaking, it is easier for smaller agencies to make

spectacular gains. Even so, the minimum gain required to get into the

table of fastest growing smaller shops has slipped from 67% to 50%.

The bigger agencies table is headed by two multi-discipline operations,

Fleishman Hillard and Euro RSCG, both of which have benefited

considerably from takeovers.

In the past the list has frequently been dominated by high-tech and

healthcare specialists, but this year there's a good spread.

Number three in the bigger agencies table with 26% growth is Coca-Cola's

PR agency Cohn %26 Wolfe (Marketing's PR Agency Of The Year, 2001), which

is described as a multi-discipline agency. Bite and Lewis are IT

specialists, Band %26 Brown is high-tech and consumer, The Red Consultancy

focuses on consumer PR, and Lansons specialises in financial services.

Shire Health is the UK's top healthcare agency.

Among the smaller agencies, Haygarth PR is a relatively new start-up

within DM and sales promotion group, Haygarth.

The list of fastest-growing smaller companies includes three

specialising in business-to-business PR for IT clients - Lighthouse, CIT

and Fox Parrack Hirsch. Prowse also concentrates on business-to-business

work. Chandler Chicco is a healthcare expert.

TOP PR AGENCIES, 1-100

Rnk Agency Income 2001 Income 2000 % Current Inc/head

(pounds) (pounds) chng staff* (pounds)

1 Weber Shandwick

Worldwide 41,282,000 49,849,000 -17.19 576(642) 71,670

2 Incepta Group

(Citigate) 35,260,000 36,795,000 -4.17 382(427) 92,304

3 Bell Pottinger

Communications 28,933,000 30,479,000 -5.07 247(300) 117,138

4 Hill %26 KnowltonPR 28,857,000 28,934,000 -0.27 320(368) 90,178

5 Countrywide

Porter Novelli 20,646,000 20,906,000 -1.24 241(267) 85,668

6 Euro RSCG

Corporate Comms 19,144,000 11,282,000 69.69 170(156) 112,612

7 Burson-Marsteller 18,405,000 17,187,000 7.09 158(194) 116,487

8 GCI UK/APCO UK 17,625,000 16,282,000 8.25 175(231) 100,714

9 Good Relations

Group 13,060,000 13,124,000 -0.49 127(156) 102,835

10 Edelman PR

Worldwide 12,550,000 10,458,000 20.00 106(135) 118,396

11 Fleishman-Hillard 12,445,000 6,426,000 93.67 141(76) 88,262

12 Cohn %26 Wolfe 10,622,000 8,409,000 26.32 118(93) 90,017

13 Chime Online 10,274,000 10,741,000 -4.35 122(166) 84,213

14 Ketchum 9,974,000 10,570,000 -5.64 128(151) 77,922

15 Grayling 9,107,000 9,291,000 -1.98 102(115) 89,284

16 Shire Health Group 8,758,000 7,019,000 24.78 111(88) 78,901

17 Fishburn Hedges 8,308,000 8,158,000 1.84 79(76) 105,165

18 College Hill 8,090,000 9,830,000 -17.70 87(104) 92,989

19 Firefly

Communications 7,217,000 7,076,000 1.99 90(111) 80,189

20 Beattie Media 6,725,000 6,321,000 6.39 135(104) 49,815

21 Ogilvy Public

Relations Wldwide 6,719,000 6,003,000 11.93 69(74) 97,377

22 The Red

Consultancy 6,608,000 5,641,000 17.14 98(85) 67,429

23 Golin/Harris

International 6,354,000 6,662,000 -4.62 84(87) 75,643

24 Harrison Cowley 6,242,000 6,311,000 -1.09 111(114) 56,234

25 Band %26 Brown

Communications 5,977,000 4,736,000 26.20 93(89) 64,269

26 Lansons Comms 5,340,000 4,630,000 15.33 66(55) 80,909

27 Manning Selvage

%26 Lee 5,288,000 4,872,000 8.54 66(71) 80,121

28 Lewis Comms 5,204,000 4,213,000 23.52 87(73) 59,816

29 Consolidated

Comms Management 4,943,000 5,197,000 -4.89 67(102) 73,776

30 August.One

Communications 4,915,000 6,211,000 -20.87 65(87) 75,615

31 Lexis Public

Relations 4,728,000 4,521,000 4.58 75(74) 63,040

32 hatch-group 4,587,000 n/a 73(n/a) 62,836

33 Brodeur Worldwide 4,584,000 6,112,000 -25.00 54(79) 84,889

34 Bite Comms 4,452,000 3,539,000 25.80 68(52) 65,471

35 Nexus Comms Group 4,410,000 4,256,000 3.62 74(75) 59,595

36 Camargue 4,374,000 4,165,000 5.02 55(61) 79,527

37 Axicom 4,229,000 3,812,000 10.94 34(34) 124,382

38 Jackie Cooper

Public Relations 4,060,000 4,062,000 -0.05 65(67) 62,462

39 Staniforth Comms 3,727,000 2,911,000 28.03 56(46) 66,554

40 Nelson Bostock

Communications 3,620,000 3,127,000 15.77 50(48) 72,400

41 The Communication

Group 3,527,000 4,158,000 -15.18 34(47) 103,735

42 PPS Group 3,433,000 3,088,000 11.17 44(45) 78,023

43 Le Fevre Comms 3,200,000 2,727,000 17.35 N/a N/a

44 Ruder Finn UK 3,130,000 2,410,000 29.88 46(35) 68,043

45 Portfolio Comms 2,992,000 2,604,000 14.90 42(42) 71,238

46 Kaizo 2,815,000 3,460,000 -18.64 39(48) 72,179

47 Text 100 2,813,000 3,106,000 -9.43 32(42) 87,906

48 Grant Butler

Coomber 2,767,000 3,602,000 -23.18 24(57) 115,292

49 Penrose Financial 2,755,000 1,788,000 54.08 28(23) 98,393

50 Munro %26 Forster

Communications 2,706,000 2,678,000 1.05 48(50) 56,375

51 Craigie Taylor

International 2,682,000 2,581,000 3.91 54(58) 49,667

52 Spreckley Partners 2,586,000 2,331,000 10.94 21(24) 123,143

53 Grandfield 2,476,000 2,338,000 5.90 20(26) 123,800

54 Golley Slater

Public Relations 2,390,000 2,152,000 11.06 46(44) 51,957

55 Banner Corp 2,389,000 2,248,000 6.27 20(23) 119,450

56 ICAS PR 2,374,000 2,446,000 -2.94 42(43) 56,524

57 HCC De Facto Group 2,371,000 1,956,000 21.22 51(46) 46,490

58 Johnson King 2,305,000 1,882,000 22.48 30(35) 76,833

59 Binns %26 Company PR 2,300,000 2,000,000 15.00 26(17) 88,462

60 Flagship Group 2,205,000 2,238,000 -1.47 19(25) 116,053

61 Cartmell Comms 2,100,000 2,000,000 5.00 20(23) 105,000

62 BMA Communications 2,086,000 1,908,000 9.33 18(18) 115,889

63 DPA Corporate

Communications 2,085,000 1,888,000 10.43 28(24) 74,464

64 BGB %26 Associates 2,061,000 1,908,000 8.02 41(49) 50,268

65 AS Biss %26 Co 1,994,000 1,594,000 25.09 22(21) 90,636

66 Chandler Chicco

(UK) 1,980,000 1,229,000 61.11 21(15) 94,286

67 Ptarmigan

Consultants 1,837,000 1,493,000 23.04 41(38) 44,805

68 AD Communications 1,830,000 2,044,000 -10.47 35(34) 52,286

69 Kinross %26 Render 1,807,000 1,379,000 31.04 28(30) 64,536

70 Companycare

Communications 1,781,000 2,378,000 -25.11 23(39) 77,435

71 Counsel 1,771,000 1,807,000 -1.99 18(24) 98,389

72 Joe Public

Relations 1,753,000 2,232,000 -21.46 26(37) 67,423

73 Strategic Alliance

International 1,719,000 1,728,000 -0.52 19(20) 90,474

74 Chancery Comms 1,710,000 1,058,000 61.63 13(12) 131,538

75 Polhill Comms 1,681,000 1,448,000 16.09 27(27) 62,259

76 Roger Staton

Associates 1,634,000 1,913,000 -14.58 17(19) 96,118

77 EHPR 1,616,000 1,129,000 43.14 33(27) 48,970

78 Vital 1,600,000 1,033,000 54.89 22(17) 72,727

79 The Euro PR Group 1,571,000 1,664,000 -5.59 21(22) 74,810

80 NP Northern

Profile PR 1,537,000 1,163,000 32.16 40(36) 38,425

81 Midnight Comms 1,508,000 1,614,000 -6.57 43(39) 35,070

82 The Whiteoaks

Consultancy 1,488,000 1,280,000 16.25 21(28) 70,857

83 Quay West Comms 1,410,000 1,283,000 9.90 21(20) 67,143

84 Oast Comms 1,369,000 1,471,000 -6.93 32(32) 42,781

85 Republic 1,368,000 1,212,000 12.87 19(23) 72,000

86 Phipps Public

Relations 1,367,000 1,230,000 11.14 25(24) 54,680

87 Lowe Fusion

Healthcare 1,338,000 1,328,000 0.75 16(22) 83,625

88 Barkers PR 1,298,000 1,424,000 -8.85 22(20) 59,000

89 Berkeley Public

Relations Intl 1,280,000 1,429,000 -10.43 24(28) 53,333

90 Camron PR 1,254,000 1,157,000 8.38 26(26) 48,231

91 Shine Comms 1,192,000 963,000 23.78 23(22) 51,826

92 Eulogy! 1,190,000 1,051,000 13.23 14(14) 85,000

93 Myriad Public

Relations 1,186,000 1,123,000 5.61 21(21) 56,476

94 Huntsworth 1,156,000 1,502,000 -23.04 n/a n/a

95 Rainier 1,150,000 1,225,000 -6.12 10(9) 115,000

96 Lawson Dodd 1,135,000 1,156,000 -1.82 22(24) 51,591

97 Colman Getty 1,132,000 1,097,000 3.19 19(17) 59,579

98 Darwall Smith

Associates 1,111,000 1,075,000 3.35 20(20) 55,550

99 EML 1,096,000 995,000 10.15 23(22) 47,652

100 TTA Public Rel 1,083,000 1,000,000 8.30 22(22) 49,227

Rank Agency

1 Weber Shandwick Worldwide

Subsidiary of Interpublic. Joint chief executives David Brain,

Colin Byrne. Multi-discipline, B2B, consumer, public affairs,

investor relations. Clients include Siemens, Coca-Cola, Nestle.

Member PRCA. Web site: www.webershandwick.com

2 Incepta Group (Citigate)

Founded 1986, publicly quoted. Figures are for Citigate Dewe

Rogerson, Key Comms, Citigate Public Affairs. Chief executive

Richard Nichols. Investor relations and public affairs 73%.

E-mail: incepta@incepta.co.uk. Web site: www.incepta.com

3 Bell Pottinger Communications

Founded 1986, subsidiary of Chime Communications. Managing

director Kevin Murray. Clients include Emirates, Philips, Friends

Provident. E-mail: communications@bell-pottinger.co.uk. Web site:

www.bell-pottinger.co.uk

4 Hill %26 Knowlton PR

Founded 1969, subsidiary of WPP. Chairman David McLaren, chief

executive Marie-Louise Windeler. Multi-discipline. Clients include

BT, Kellogg, Crookes. Member PRCA. E-mail:

info@hillandknowlton.com. Web site: wwwlhillandknowlton.co.uk

5 Countrywide Porter Novelli

Founded 1973, subsidiary of Omnicom. Chairman Neil Backwith,

managing director Fiona Joyce. 71% B2B, 26% consumer. Clients

include PricewaterhouseCoopers, UDV, APME. Member PRCA. Web site:

www.countrywidepn.co.uk

6 Euro RSCG Corporate Comms

Havas subsidiary including Biss Lancaster, Leedex, CGI Brandsence,

Maitland. UK chairman Graham Lancaster.45% B2B, 40% consumer, 15%

investor relations. Clients include Corus, MFI, KPMG Consulting.

Member PRCA.

7 Burson-Marsteller

Founded 1967, subsidiary of WPP. Managing director Allan Biggar.

Multi-discipline.Clients include Equitable Life, GlaxoSmithKline,

Astra Zeneca. Member PRCA. E-mail:

francesca_d'arcangeli@uk.bm.com. Web site: www.bm.com.

8 GCI UK/APCO UK

Founded 1976, subsidiary of Grey Global Group. Chairman Adrian

Wheeler. Multi-discipline, 25% consumer, 20% B2B, 20% public

affairs. Clients include WH Smith, BA. Member PRCA. E-mail:

awheeler@gciuk.com. Web site: www.gciuk.com

9 Good Relations Group

Founded 1960, subsidiary of Chime Communications. Chairman Trevor

Morris. Clients include Norwich Union, Scottish %26 Newcastle,

Procter %26 Gamble. Member PRCA. E-mail:

tmorris@goodrelationsgroup.co.uk. Web site:

www.goodrelationsgroup.co.uk

10 Edelman PR Worldwide

Founded 1967, subsidiary of Daniel J. Edelman . Chief executive

John Mahoney. Multi-discipline, 52.5% B2B, 30% consumer, 10%

investor, 7.5% public affairs . Clients include Microsoft, BT.

Member PRCA. E-mail: London@edelman.com. Web site www.edelman.com

11 Fleishman-Hillard

Founded 1989, subsidiary of Omnicom. European president Jack

Modzelewski. Main strengths in IT and healthcare, 50% B2B, 24%

consumer, 26% public affairs. Clients include Procter %26 Gamble.

Member PRCA. Web site: www.fleishman.com

12 Cohn %26 Wolfe

Founded 1989, subsidiary of WPP. Managing director Jonathan Shore.

Multi-discipline, 51% consumer, 48% B2B. Clients include Orange,

Lilly, Post Office. Member PRCA. E-mail:

jonathan_shore@uk.cohnwolfe.com. Web site: www.cohnwolfe.com

13 Chime Online

Founded 2000, subsidiary of Chime Communications.Managing director

Nick Taylor, client services Simon Jones. 88% IT, 12% healthcare.

Clients include Vodafone, Hewlett-Packard. E-mail:

enquiries@chime.plc.uk. Web site www.chime.plc.uk

14 Ketchum

Founded 1983, subsid of Omnicom. Managing director Jon Higgins,

client services David Gallagher. Consumer 42%, b2b 53%. Clients

incl Procter %26 Gamble, Starbucks, Roche. Member PRCA. E-mail

david.gallagher@ketchum.com, web site www.ketchum.com

15 Grayling

Founded 1981, subsidiary of Havas Advertising. Chief executive

Nigel Kennedy. 36% B2B, 33% consumer, 29% public affairs. Clients

include Masterfoods, CGNU. Member PRCA. E-mail:

Amanda.Riddle@grayling.co.uk. Web site: www.graylinggroup.com

16 Shire Health Group

Founded 1989, subsidiary of WPP. Chief executive Gloria Gibbons.

Healthcare specialist (100%). Clients include: GlaxoSmithKline,

Takeda, Astra Zeneca. Member PRCA. E-mail: info@shirehall.co.uk.

Web site: www.shirehall.co.uk

17 Fishburn Hedges

Founded 1991, subsidiary of Omnicom. Chief executive Neil Hedges.

Corporate PR specialist, 62% B2B, 20% public affairs, 13%

consumer. Clients include BT, BBC Licensing, PwC. E-mail:

ron.finlay@fishburn-hedges.co.uk. Web site:

www.fishburn-hedges.com

18 College Hill

Founded 1990, privately owned. Managing director Alex Sandberg,

client services Dick Millard. Investor relations 94%. Clients

include Old Mutual, Waterford Wedgwood. E-mail:

pr@collegehill.com. Web site: www.collegehill.com

19 Firefly Communications

Founded 1988, privately owned. Managing director Claire Walker,

new business Mark Mellor. 84% high tech, consumer and B2B. Clients

include Motorola, Hutchinson 3G. Member PRCA. E-mail:

mark.mellor@fireflycomms.com. Web site: www.fireflycomms.com

20 Beattie Media

Founded 1988, privately owned. Managing director Gordon Beattie.

48% consumer, 46% B2B. Clients include Hewlett-Packard, Marks %26

Spencer, BP. Web site: www.beattiemedia.co.uk

21 Ogilvy Public Relations Worldwide

Subsidiary of WPP. Managing director Donna Zurcher.

Multi-discipline, 58% consumer, 41% B2B. Clients include BP,

Novartis, Dell. Member PRCA. E-mail:

donna.zurcher@uk.ogilvypr.com. Web site: www.ogilvypr.com

22 The Red Consultancy

Founded 1994, subsidiary of Incepta. Chairman Lesley Brand,

managing director David Fuller. 81% consumer, 19% B2B . Clients

include Microsoft, GlaxoSmithKline. Member PRCA. E-mail:

red@redconsultancy.com. Web site: www.redconsultancy.com

23 Golin/Harris International

Subsidiary of Interpublic. Managing director Sue Farr.

Multi-discipline, 45% investor relations, 36% B2B. Clients include

Bass Breweries, Lego. Member PRCA. E-mail: sfarr@golinharris.com.

Web site: www.golinharris.com

24 Harrison Cowley

Founded 1962, subsidiary of Huntsworth. Managing director David

Heal. 56% consumer, 39% B2B. Clients include Camelot, Land Rover,

Age Concern Enterprises. Member PRCA. E-mail:

davidh@harrisoncowley.com. Web site: www.harrisoncowley.com

25 Band %26 Brown Communications

Founded 1991, privately owned. Managing director Gill Brown, chief

executive Nick Band. 40% consumer, 60% B2B. Clients include BT,

Abbey National, British Gas. E-mail: nick_ban@bbpr.com. Web site:

www.bbpr.com

26 Lansons Communications

Founded 1989, privately owned. Chairman Clare Parsons, chief

executive Tony Langham. Financial services specialist (100%).

Clients include Royal %26 SunAlliance, Fidelity Investments. E-mail:

pr@lansons.com. Web site: www.lansons.com

27 Manning Selvage %26 Lee

Founded 1987, subsidiary of Bcom3. Managing director Ann Moravick,

client services Tim Fordham-Moss. 51% consumer, 49% B2B . Clients

include Eli Lilly, Philips, Procter %26 Gamble. Member PRCA. E-mail:

results@mslpr.co.uk. Web site: www.mslpr.co.uk

28 Lewis Communications

Founded 1995, privately owned. Managing director Chris Lewis,

client services Ilona Hitel. 100% IT, consumer and B2B. Clients

include SAP, CMG, TDK.E-mail: info@lewispr.com. Web site:

www.lewispr.com

29 Consolidated Comms. Management

Founded 1990, privately owned. Managing director Sarah Robinson.

80% consumer, B2B and public affairs. Clients include Buena Vista

Home Entertainment, Budweiser, KLM. Member PRCA. E-mail:

sarahr@consol.co.uk. Web site: www.consol.co.uk

30 August.One Communications

Founded 1999, subsidiary of One Monday Gp. Managing dir ector

Stuart Handley, client services Sophie Brooks. 70% B2B, 20%

consumer. Clients incl ude British Gas, Microsoft. Member PRCA.

E-mail: imam.salmeron@augustone.com. Web site: www.augustone.com

31 Lexis Public Relations

Founded 1992, privately owned. Managing director Hugh Birley,

client services Margot Raggett. 57% consumer, 34% B2B. Clients

include Barclaycard, Powergen, GuinnessUDV. Member PRCA. E-mail:

intray@lexispr.com. Web site: www.lexispr.com

32 hatch-group

Founded 2001. Chief executive Michael Murphy, managing director

Brian MacLaurin. IT, leisure and packaged goods, 55% consumer, 45%

B2B. Clients include Disney. Member PRCA. E-mail

brian.maclaurin@hatch-group.com. Web site: www.hatch-group.com

33 Brodeur Worldwide

Founded 1980, subsidiary of Omnicom. Chief executive Mike Copland,

client services Carmela Salisbury. 100% IT, mainly B2B. Clients

include Cable %26 Wireless, IBM. Member PRCA. E-mail:

jsmnett@uk.brodeur.com, web site www.brodeuruk.com

34 Bite Communications

Founded 1995, subsidiary of One Monday Group. Managing director

Sheryl Seitz, client services Chris Cartwright. Consumer and B2B,

IT specialist. Clients include Oracle, Openwave, Toshiba. Member

PRCA. E-mail: more@bitepr.com.

35 Nexus Communications Group

Formerly Nexus Choat, privately owned. Joint managing directors

Anna Hooper, Anthony Bracewell, Jim Horsley. 76% packaged goods,

14% healthcare, 10% IT. Clients include ASDA. Member PRCA. E-mail:

communicate@nexuspr.com. Web site: www.nexuspr.com

36 Camargue

Founded 1987, privately owned. Managing director Andrew

Litchfield, client services Jo Lloyd. B2B 100%. Clients include

Railtrack, BT, DTI. E-mail: alitchfield@camarguepr.com. Web site:

www.camarguepr.com

37 Axicom

Founded 1994, privately owned. Managing director Julian Tanner,

client services Helen Ridgway. 100% IT B2B. Clients include

Citrix, ARM, Cirrus Logic. Member PRCA. E-mail: info@axicom.com.

Web site: www.axicom.com

38 Jackie Cooper Public Relations

Founded 1986, privately owned. Founding partners Robert Phillips,

Jackie Cooper. Consumer specialist (100%). Clients include

Coca-Cola, Procter %26 Gamble, O2. E-mail: info@jcpr.com. Web site:

www.jcpr.com

39 Staniforth Communications

Founded 1978, privately owned. Managing director Phil Staniforth,

client services Ian Haworth. 55% consumer, 30% public affairs.

Clients include Marks %26 Spencer, Danone. Member PRCA. E-mail

urgent@staniforth.co.uk. Web site: www.staniforth.co.uk

40 Nelson Bostock Communications

Founded 1987, privately owned. Managing director Martin Bostock,

client services Roger Nelson. IT and FMCG specialist. Clients

include Canon, Bacardi-Martini. Member PRCA. E-mail:

martin@nelsonbostock.com. Web site: www.nelsonbostock.com

41 The Communication Group

Founded 1986, privately owned. Managing director Peter Hamilton.

B2B, consumer, public affairs, investor relations. Clients include

Welsh Devt Agency, Development Securities, Heron. Member PRCA.

E-mail: enquiries@tcg-pr.co.uk. Web site: tcg-pr.co.uk

42 PPS Group

Founded 1999, privately owned. Managing director Stephen Byfield,

client services Nick Keable. 100% public affairs. Clients include

Sainsbury's, Orange. Member PRCA. E-mail:

stephen.byfield@ppsgroup.co.uk. Web site: www.ppsgroup.co.uk

43 Le Fevre Communications

Founded 1990, privately owned. Managing director Angie Moxham.

42.5% B2B, 37.5% consumer, 15% investor relations. Clients include

BT, Dixons Group, Abbey National. E-mail: enquiries@lefevre.co.uk.

Web site: www.lefevre.co.uk

44 Ruder Finn UK

Founded 1992, subsidiary of Ruder Finn. Managing director Lee

Tomkins, client services John Preston, Pat Pearson, Jo Perrin.

Healthcare specialist (75%). Clients include Novartis, Pfizer,

Pharmacia. E-mail: mailbox@ruderfinn.co.uk

45 Portfolio Communications

Founded 1988, privately owned. Joint managing directors Sheila

Gimson, Tony Martin. 88% B2B, including 66% high tech. Clients

include SGI, Fujitsu Softek. Member PRCA. E-mail:

portfolio@portfoliocomms.com. Web site: www.portmet.co.uk

46 Kaizo

Founded 1978, publicly quoted. Chief executive Crispin Manners,

client services Paul Smith. 91% B2B. Clients include Palm,

Bardford Particle Design, Foundry Networks. Member PRCA. E-mail:

crispin.manners@kaizo.net. Web site: www.kaizo.net

47 Text 100

Founded 1981, subsidiary of One Monday Group. Managing director

Glen Goldsmith. All B2B, 80% IT and e-commerce. Clients include

IBM, Telecity, Barclays. Member PRCA. E-mail: gleng@text100.co.uk,

web site www.text100.com

48 Grant Butler Coomber

Founded 1992, privately owned. Partners Jill Coomber, Sue Grant.

Consumer and B2B, 88% in IT, e-commerce. Clients include S%26A

Foods, NEC, Telia. Member PRCA. E-mail: carab@gbc.co.uk. Web site:

www.gbc.co.uk

49 Penrose Financial

Founded 1998. Partners Gay Collins, Louise Hatch, Andrew Nicolls,

Shona Prendergast. 100% investor relations. Clients include

Aberdeen Asset Mgmt, Axa Investment Management, State Street Corp.

E-mail: petrinas@penrose.co.uk. Web site: www.penrose.co.uk

50 Munro %26 Forster Communications

Founded 1984, privately owned. Chairman Alison Munro, joint

managing directors Brian Gunson, Julie Flexen. Healthcare

specialist (80%), mainly B2B. Clients include Pfizer, Astra

Zeneca. Member PRCA. E-mail: contact@munroforster.com.Web site:

www.munroforster.com

51 Craigie Taylor International

Founded 1981, privately owned. Managing director Kate Waterfall,

client services Giles Morgan. 72% consumer. Clients include

Vodafone, United Racecourses, TXU. E-mail:

info@craigietaylor.co.uk. Web site: www.craigietaylor.co.uk

52 Spreckley Partners

Founded 1983, privately owned. Managing director Michael

Spreckley. 70% B2B, 30% consumer. Clients include BT, Henkel

Consumer Adhesives, Legato. E-mail: info@spreckley.co.uk. Web

site: www.spreckley.co.uk

53 Grandfield

Founded 1993, privately owned. Managing director Nicholas Boakes.

75% B2B, 15% consumer, 10% investor relations. Clients include

Schlumberger, Instinet. Member PRCA. E-mail:

enquiries@grandfield.com. Web site www.grandfield.com

54 Golley Slater Public Relations

Founded 1957, privately owned. Managing director Althea

Taylor-Salmon. 65% B2B, 35% consumer. Clients include the Army,

Persimmon, Ingersoll Rand. Member PRCA. E-mail:

agency@golleyslater.co.uk. Web site: www.golleyslater.com

55 Banner Corporation

Founded 1985, subsidiary of WPP. Managing director Chris Corfield.

IT specialist (100%), mainly B2B. Clients include Cisco, Verisign,

GE-GXS. E-mail: chris.corfield@bl.com. Web site: www.bl.com

56 ICAS PR

Founded 179, privately owned. Managing director Carl Courtney. 45%

consumer, 45% B2B. Clients include Telewest, Crown Paints,

Wincanton. Member PRCA. E-mai: carl@icas.co.uk. Web site:

www.icas.co.uk

57 HCC De Facto Group

Founded 1997, privately owned. Managing director Richard Cripps.

Biotech specialist (100%). Clients include Genzyme, Biacore, 3M.

E-mail: info@hccdefacto.com. Web site: www.hccdefacto.com

58 Johnson King

Founded 1992, privately owned. Managing director Mike King, client

services Helen Banyard. IT B2B specialist, 100%. Clients include

Alcatel, Juniper Networks, Sophos Anti Virus. E-mail:

mikek@johnsonking.co.uk. Web site: www.johnsonking.com

59 Binns %26 Company PR

Founded 1994, privately owned. Chairman Peter Binns, client

services Hugh Robinson. 60% B2B, 20% consumer, 20% investor

relations. Clients include Clearstream Intl, Filtronic. Member

PRCA. E-mail: mail@binnspr.co.uk. Web site www.binnspr.co.uk

60 Flagship Group

A merger of agencies in 1999, privately owned. Managing director

Diana Soltmann. 75% B2B. Clients include BAA, Irish Ferries, Close

Brothers Private Equity. Member PRCA. E-mail:

Julia.temple@flagshipgroup.co.uk. Web site:

www.flagshipgroup.co.uk

61 Cartmell Communications

Founded 1976, privately owned. Managing director Gary Cartmell.

Manchester-based consumer specialist (90%). E-mail:

se@cartmellcom.com. Web site: www.cartmellcom.com

62 BMA Communications

Founded 1989, privately owned. Managing director Jane Beechey,

client services Lindsay Morgan. Consumer specialist (88%). Clients

include Tesco, First Drinks Brands, Coty. E-mail:

enquiries@bmacommunication.co.uk

63 DPA Corporate Communications

Founded 1980, privately owned. Managing director Jean Gomes. IT

specialist (100%), mainly B2B. Clients include Sony Broadcast %26

Professional, Sun Microsystems, Fujitsu IT Services. E-mail:

dpa@dpacoms.com. Web site: www.dpacoms.com

64 BGB %26 Associates

Founded 1991, privately owned. Managing director Debbie Hindle.

Consumer (90%), all in leisure sector. Clients include Six

Continents Hotels, Australian Tourist Commission, Sea France.

E-mail: pr@bgb.co.uk. Web site: www.bgb.co.uk

65 AS Biss %26 Co

Founded 1996, privately owned. Managing director Adele Biss,

client services Tim Payton. 80% public affairs, 15% B2B. Clients

include BT Payphones,CAA, Nestle UK. Member PRCA. E-mail:

tellmemore@asbiss.com. Web site: www.asbiss.com

66 Chandler Chicco (UK)

Founded 1998, subsidiary of Chandler Chicco LLC. Managing director

Jennie Talman. Healthcare specialist (100%). Clients include

Novartis, GlaxoSmithKline, Astra Zeneca. E-mail:

J.Talman@cca-uk.com. Web site: www.ccapr.com

67 Ptarmigan Consultants

Founded 1990, privately owned. Managing director Gordon Forbes,

client services Paul Willis. 74% consumer. Clients include Nestle

UK, Carlsberg-Tetley, Npower. Member PRCA. E-mail:

info@ptarmiganpr.co.uk. Web site: www.ptarmiganpr.co.uk

68 AD Communications

Founded 1984, privately owned. Managing director Richard Allen,

client services Shireen Shurmer. IT specialist, 100% B2B. Clients

include Ipex 2002, EFI, ENCAD. Member PRCA. E-mail:

Richard@adcommunications.co.uk. Web site: www.adcomms.co.uk

69 Kinross %26 Render

Founded 1987, privately owned. Managing director Sara Render,

client services Jonathan Sinnatt. 90% B2B, especially IT. Clients

include Xerox, Galliford Try, BLL. Member PRCA. E-mail:

sara@kinrossrender.com. Web site: www.kinrossrender.com

70 Companycare Communications

Founded 1985, privately owned. Managing director Ian McCann,

client services Lynne Goddard. IT specialist, 80% B2B. Clients

include Kodak, LSI Logic, Lucent. Member PRCA. E-mail:

info@companycare.com. Web site: www.companycare.com

71 Counsel

Founded 1969, subsidiary of Huntsworth. Managing director Nigel

Dickie. 69% consumer, 25% B2B. Clients include Heinz, Quaker,

Jewson. E-mail: Nigel.dickie@counsel-huntsworth.com. Web site:

www.counsel-huntsworth.com

72 Joe Public Relations

Founded 1998, subsidiary of One Monday Group. Managing director

Matthew Wood. Client services Fiona Jennings. 62% consumer, 38%

B2B. Clients include Mitsubishi, Umbro. E-mail:

fionaj@joepublicrelations.co.uk. Web site:

www.joepublicrelations.co.uk

73 Strategic Alliance International

Founded 1991, privately owned. Managing director Nicholas

Flowerdew, client services Nigel Parker. 100% IT B2B. Clients

include Lightscape Networks, Neopost, Zebra Technologies. E-mail:

nicholasf@strategicpr.net. Web site: www.strategicpr.net

74 Chancery Communications

Founded 1996. Managing director David Waller. Investor relations

and B2B specialist. Clients include PricewaterhouseCoopers, ING,

Clifford Chance. Member PRCA. E-mail:

drwaller@chancerycomms.co.uk. Web site: www.chancerycomms.co.uk

75 Polhill Communications

Founded 1986, privately owned. Managing director Chris Harvey.

Financial services specialist (100%). Clients include New Star

Asset Management, Edinburgh Fund Managers, Citibank. E-mail:

c_harvey@polhill.com. Web site: www.polhillcom

76 Roger Staton Associates

Founded 1977, privately owned. Managing director Roger Staton. 90%

B2B, IT and other industry. Clients include Ericsson, ABB, Osram.

Member PRCA. E-mail: mail@rsagroup.com. Web site: www.rsagroup.com

77 EHPR

Founded 1982, privately owned. Chief executive Elizabeth

Hindmarch. Consumer 77%, especially beauty products, domestic

appliances. Clients include Wella, Comet, Miele. Member PRCA.

E-mail: info@ehpr.co.uk. Web site: www.martex.co.uk.prca.hindmarch

78 Vital

Founded 1994, privately owned. Managing director Jeremy Eaton. 65%

consumer, 20% internal, 15% B2B. Clients include Wolverhampton %26

Dudley Breweries, Marsten's Pedigree. E-mail:

Jeremy@vitalonline.co.uk. Web site: www.vitalonline.co.uk

79 The Euro PR Group

Founded 1988, privately owned. Managing director Richard Price.

Healthcare and IT, 68% B2B, 32% consumer. Clients include NEC,

Peter Black Healthcare, Butler Group. Member PRCA. E-mail:

info@europrgroup.com. Web site: www.europrgroup.com

80 NP Northern Profile PR

Founded 1994, privately owned. Managing director Nick Brown,

client services Helen Hargrove. 45% consumer, 45% B2B, 10%

corporate. Clients include Fitness First, The Officers Club.

E-mail: Nick@northernprofile.com. Web site: www.nppr.co.uk

81 Midnight Communications

Founded 1995, subsidiary of BV Group. Managing director Caraline

Brown. 70% B2B and more than 60% consumer, mainly IT. Clients

include Adobe, Guernsey Industry Board. Member PRCA. E-mail:

enquiries@midnight.co.uk. Web site: www.midnight.co.uk

82 The Whiteoaks Consultancy

Founded 1993, privately owned. Managing director Bill Nichols,

client services Gill Craig. IT specialist, 100% B2B. Clients

include Autodesk, Xerox, Right Now Technologies. Member PRCA.

E-mail: newbiz@whiteoaks.co.uk. Web site: www.whiteoaks.co.uk

83 Quay West Communications

Founded 1982, privately owned. Managing director Sharon Morrison.

100% B2B. Clients include HSS Hire Service Group, Colt

International, Parador Properties. E-mail: admin@quay-west.co.uk.

Web site: www.quay-wst.co.uk

84 Oast Communications

Founded 1987, privately owned. Managing director Peter Armitage,

founding partner Richard Arkle. IT specialist (100%), mainly B2B.

Clients include Siebel Systems, IBM. E-mail:

info@oastcommunications.com. Web site: www.oastcommunications.com

85 Republic

Founded 1997, privately owned. Joint managing directors Jane

Howard and Deborah Lewis. 37% B2B, 35% consumer. Clients include

Kodak, Jarvis, Arval PHH. Member PRCA. E-mail:

info@republicpr.com. Web site: www.republicpr.com

86 Phipps Public Relations

Founded 1989, privately owned. Managing director Nick Hindle.

Consumer specialist (100%). Clients include Sony Entertainment

(AIBO), Green %26 Black's. Member PRCA. E-mail: info@phippspr.co.uk.

Web site: www.phippspr.com

87 Lowe Fusion Healthcare

Founded 1987, subsidiary of Lowe International (Interpublic).

Chief executive Neil Kendle, managing director Julia Cook.

Healthcare specialist (100%). Clients include Novartis, Elan.

E-mail: office@lowefusion.co.uk. Web site: www.lowefusion.com

88 Barkers PR

Founded 1972, recently acquired by McCann-Erickson. Managing

director Dianne Page. Consumer 83%. Clients include Calor Gas, Six

Continents Retail. Member PRCA. E-mail:

dianne_page@europe.mccann.com. Web site: www.barkerspr.co.uk

89 Berkeley Public Relations Intl

Founded 1988, privately owned. Managing director Chris Hewitt. All

IT/e-commerce, 90% B2B. Clients include Peregrine, Ricoh,

Integralis. E-mail: chris.hewitt@berekeleypr.co.uk. Web site:

www.berekeleypr.co.uk

90 Camron PR

Founded 1983, privately owned. Managing director Judy Dobias.

Consumer specialist (100%). Clients include Selfridges, Black %26

Decker, Marks %26 Spencer. E-mail: j-dobias@camron-pr.co.uk

91 Shine Communications

Founded 1998, privately owned. Managing director Michael Frohlich.

100% consumer. Clients include Interbrew, Timberland, Birds Eye

Wall's. Member PRCA. E-mail: brilliance@shinecom.com. Web site:

www.shineon-line.com

92 Eulogy!

Founded 1996, privately owned. Joint managing directors Adrian

Brady, Sheena Horgan. 75% B2B, 25% consumer. Clients include Royal

Mail, Mercedes Benz, MUTV. E-mail: pr@eulogy.co.uk

93 Myriad Public Relations

Founded 1989, privately owned. Managing director Steve Weaving,

client services Jane Browning. 91% B2B. Clients include Durex, AMP

Pearl, 3M UK. E-mail: myriad@myriadpr.com. Web site:

www.myriadpr.com

94 Huntsworth

New grouping, publicly quoted. Figures here are for Woodside

Comms, Stephanie Churchill; Harrison Cowley and Counsel are shown

separately. Managing director Lord Chadlington. E-mail:

roger.selman@huntsworth.com. Web site: www.huntsworth.com

95 Rainier

Founded 1998, privately owned. Joint managing directors, Steve

Earl, Stephen Waddington. 100% B2B IT. Clients include Logical,

Wind river, Datamirror. E-mail: rainier@rainierco.co.uk. Web site:

www.rainierco.co.uk

96 Lawson Dodd

Founded 1992, privately owned. Joint managing directors Belinda

Lawson, Joanna Dodd. Consumer, B2B, and corporate. Clients include

Mapa Spontex, Lavazza. Member PRCA. E-mail

Belinda.lawson@lawsondodd.co.uk. Web site: www.lawsondodd.co.uk

97 Colman Getty

Founded 1987, privately owned. Managing director Dotti Irving,

client services Lis Sich and Nicola Dodd. 75% publishing. Clients

include The Booker Prize, Management Today, DFES. E-mail:

pr@colmangettypr.co.uk. Web site: www.colmangettypr.co.uk

98 Darwall Smith Associates

Founded 1982, privately owned. Managing director Gill Garside.

Consumer specialist (100%). Clients include 20th Century Fox Home

Entertainment, Procter %26 Gamble, Ferrero UK. E-mail:

gill@dsapr.co.uk. Web site: www.dsapr.co.uk

99 EML

Founded 1987, privately owned. Managing director Richard Parker,

client services Geoff Boyes. 99% B2B IT.Clients include National

Semiconductor, NTT Europe, Bookham Technology. E-mail:

eml@eml.com. Web site: www.eml.com

100 TTA Public Relations

Founded 1989, privately owned. Managing director Tricia Topping,

client services Alexander Lawrie. B2B 65%, consumer 35%. Clients

include Securicor, Bryant Homes. Member PRCA. E-mail:

headoffice@tta-pr.co.uk. Web site: www.tta-pr.co.uk

*(12 months ago)