The befuddled financiers were forced to set up a special 'hogline' to field the deluge of calls. Zurich PR hurriedly press released assurances that the portly pilots were being retired to 'luxury' accommodations at a farm in Cirencester, where they would live out the remainder of their natural lives eating only the finest slop and lolling about in premium mud.
Mix wondered: was the RSPCA pleased with this exemplary display of corporate social - erm, animal responsibility? We rang their press office to ask.
"A luxury farm sounds good, a spokeswoman said, adding somewhat stiffly: "Our concern whenever animals are used in ads is that they not be caused suffering or distress by being subjected to forced training, performing to a timetable or performing acts that do not come naturally to them."
Mix agrees. Pigs are highly intelligent, industrious animals, much like journalists - if a bit cleaner. Now if only the RSPCA might have a word with our editors about those infernal deadlines, which come no more naturally to us than flight to pigs ...