AMP hands £30m ad task to CCHM in the run-up to UK launch

LONDON - Australia's largest financial services group AMP has switched its £30m UK advertising account from St Luke's to Camp Chipperfield Hill Murray (CCHM) just weeks ahead of its UK launch.

Sources at the financial services group said that director of brand Helen Livesey, who has been drafted in from Australia to overhaul the launch strategy for AMP in the UK, made the appointment.

Livesey is thought to have undertaken a review of the ad strategy and overruled the decision to use St Luke's creative proposal in favour of a proposal from CCHM, which pitched for the UK business against Rainey Kelly Campbell Roalfe/Y&R and St Luke's in January.

The original pitch was fraught with problems including the departure of then head of marketing Colin Gruar.

AMP is to launch its UK assault in the third quarter with a TV push and heavy support below the line. It owns AMP Pearl Insurance, AMP London Life and AMP National Provident Institution.

It is understood that CCHM will work alongside Australian agency Samuelson Talbot, MediaCom and WWAV Rapp Collins. CCHM already works with AMP brands Henderson Global Investors and AMP Bank.

This is the second high-profile financial account win since it snatched the £20m More Th>n account from Ogilvy & Mather in March. CCHM declined to comment.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer