AMP hands £30m ad task to CCHM in the run-up to UK launch

LONDON - Australia's largest financial services group AMP has switched its £30m UK advertising account from St Luke's to Camp Chipperfield Hill Murray (CCHM) just weeks ahead of its UK launch.

Sources at the financial services group said that director of brand Helen Livesey, who has been drafted in from Australia to overhaul the launch strategy for AMP in the UK, made the appointment.

Livesey is thought to have undertaken a review of the ad strategy and overruled the decision to use St Luke's creative proposal in favour of a proposal from CCHM, which pitched for the UK business against Rainey Kelly Campbell Roalfe/Y&R and St Luke's in January.

The original pitch was fraught with problems including the departure of then head of marketing Colin Gruar.

AMP is to launch its UK assault in the third quarter with a TV push and heavy support below the line. It owns AMP Pearl Insurance, AMP London Life and AMP National Provident Institution.

It is understood that CCHM will work alongside Australian agency Samuelson Talbot, MediaCom and WWAV Rapp Collins. CCHM already works with AMP brands Henderson Global Investors and AMP Bank.

This is the second high-profile financial account win since it snatched the £20m More Th>n account from Ogilvy & Mather in March. CCHM declined to comment.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message