Danone man takes Western Union job

Western Union, the international money transfer service, has hired Danone marketer Marc Audrit as its top marketer for Western Europe after a series of senior European-level departures.

Audrit takes the newly created role of director of marketing services, Western Europe, based in Paris. His hiring follows the departure of Roger Ringwood, Western Union's former vice-president of marketing for Europe, who was promoted in January to vice-president for Southern Europe.

Ringwood, who was behind Western Union's sponsorship deal with Manchester United in 1998, left about three months ago and is not thought to have had a job to go to.

In July Christine Gandon, director of customer relationship marketing for EMEA and Asia Pacific, also resigned and she has not been replaced.

Audrit will be responsible for setting Western Union's brand strategy across the region. This will be implemented by individual country marketing directors, including the UK's head of marketing John Campbell.

Audrit spent the past three years as Danone's worldwide brand director for fresh dairy products, overseeing strategic and creative development in more than 30 countries. Prior to that he spent several years at creative agencies, including D'Arcy, Lintas, DDB, Publicis and Young & Rubicam working on accounts including Smirnoff, Ericsson and Ford.

His appointment comes as Western Union plans a new UK TV campaign.

It has also recently signed Sanjeev Bhaskar, host of BBC Two comedy chat show The Kumars at No 42, as the voice of its radio campaign (Marketing, July 11). The ad was recorded in both English and Hindi, to air on ethnic stations.

The company is well-known for its sponsorship of the Notting Hill Carnival over the past three years, but is not involved with the street festival this year. Instead it has developed links with ten other UK carnivals, including those in Manchester and Leeds.

D'Arcy has handled all European ads for Western Union out of its London office since 1996. The company spent around £600,000 in the UK last year.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message