Danone man takes Western Union job

Western Union, the international money transfer service, has hired Danone marketer Marc Audrit as its top marketer for Western Europe after a series of senior European-level departures.

Audrit takes the newly created role of director of marketing services, Western Europe, based in Paris. His hiring follows the departure of Roger Ringwood, Western Union's former vice-president of marketing for Europe, who was promoted in January to vice-president for Southern Europe.

Ringwood, who was behind Western Union's sponsorship deal with Manchester United in 1998, left about three months ago and is not thought to have had a job to go to.

In July Christine Gandon, director of customer relationship marketing for EMEA and Asia Pacific, also resigned and she has not been replaced.

Audrit will be responsible for setting Western Union's brand strategy across the region. This will be implemented by individual country marketing directors, including the UK's head of marketing John Campbell.

Audrit spent the past three years as Danone's worldwide brand director for fresh dairy products, overseeing strategic and creative development in more than 30 countries. Prior to that he spent several years at creative agencies, including D'Arcy, Lintas, DDB, Publicis and Young & Rubicam working on accounts including Smirnoff, Ericsson and Ford.

His appointment comes as Western Union plans a new UK TV campaign.

It has also recently signed Sanjeev Bhaskar, host of BBC Two comedy chat show The Kumars at No 42, as the voice of its radio campaign (Marketing, July 11). The ad was recorded in both English and Hindi, to air on ethnic stations.

The company is well-known for its sponsorship of the Notting Hill Carnival over the past three years, but is not involved with the street festival this year. Instead it has developed links with ten other UK carnivals, including those in Manchester and Leeds.

D'Arcy has handled all European ads for Western Union out of its London office since 1996. The company spent around £600,000 in the UK last year.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands