The RSPCA is launching a DRTV ad through WWAV Rapp Collins that
aims to reinforce the message that animal abusers will be prosecuted and
possibly face a lifetime ban on pet ownership. The ad will air on
Channel 5, as well as satellite and cable channels such as Animal Planet
and UK Horizons. It encourages viewers to pledge £3 a month to
help the RSPCA in its work.