ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

     Last   Account            Agency/TV buyer                         %
1     (-)   B&Q                Bates UK/Zenith Media                  72
2     (2)   Vodafone           WCRS/OMD UK                            64
3     (-)   Vauxhall           Lowe/Initiative Media                  61
4     (-)   McDonald's         Leo Burnett/Starcom Motive             60
5=    (-)   Flash              Grey Worldwide London/Starcom Motive   53
5=    (5)   Boots              J Walter Thompson/MindShare            53
7     (-)   Mr Muscle Sink     Banks Hoggins O'Shea FCB/Optimedia     52
8     (-)   KFC                Ogilvy & Mather/Zenith Media           51
9     (-)   Huggies            Ogilvy & Mather/MindShare              47
10    (-)   NatWest            M&C Saatchi/MediaCom                   46
11    (-)   BT Business        St Luke's/The Allmond Partnership      44
12    (-)   Fairy Liquid       Grey Worldwide London/Starcom Motive   42
13   (10)   Kellogg's          Leo Burnett/MindShare                  39
            Coco Pops
14    (-)   Fairy Non-bio      D'Arcy/Starcom Motive                  38
15=   (-)   Woolworths         Bates UK/Zenith Media                  37
15=   (-)   Wall's Magnum      McCann-Erickson/Carat                  37
17    (-)   OK! magazine       In-house/MediaCom Manchester           31
18    (-)   Alpen Cereal Bars  Banks Hoggins O'Shea FCB/PHD           22
19    (-)   Listerine          J Walter Thompson/MindShare            21
20=   (-)   Michelin           TBWA Paris/Brand Connection            18
20=   (-)   Jeyes Bloo         Poulter Partners/                      18
            Toilet Gel         John Ayling Associates

Adwatch research was conducted from August 16 to 18 by NOP Research
Group (020 7890 9948) as part of a weekly telephone omnibus survey among
more than 500 adults. Copies of the Adwatch data and analysis are
available from Victoria Blake at NOP. Advertisements were selected by
Xtreme Information (020 7871 8080) and Mediaedge:CIA UK (020 7803 2000).


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