The Feel Good Drinks Company was founded by Dave Wallwork, Chris Wright and Steve Cooper, who left their jobs last summer.
They have developed a range of 'functional soft drinks' aimed at 25- to 35-year-old professional women.
The products are based around 'need states' such as Energising, Relaxing and Cleansing.
The 375ml drinks boast 20% fruit juice, 100% natural ingredients and added herbs such as ginseng and ginkgo.
"We aim to compete with Diet Coke and mineral water brands. The brands have been developed to tap into trends for refreshing drinks with functional benefits," said Wallwork.
The range will retail for £1.19 in multiples and £1.49 in convenience stores. The products have already achieved distribution in 75 Superdrug outlets and 130 Balfour convenience stores.
The company is planning its first advertising campaign in the spring.