MEDIA: Fortune picks boss for European growth task

Global business magazine Fortune has appointed Stan Stalnaker to the new role of marketing director for the Fortune Group Europe, as it seeks to build the brand in Europe.

Stalnaker, who joins from Fortune in Hong Kong where he was marketing director Asia Pacific, will report to international advertising director Andy Bush. He will be responsible for marketing, brand communication and advertising sales support across Europe, the Middle East and Africa and will work closely with the company's sales teams to create integrated packages for regional and global advertisers.

He will also be responsible for marketing the two other titles in the Fortune Group portfolio, Business 2.0 and Fortune Small Business.

A key challenge facing Stalnaker will be to promote Fortune's positioning as the worldwide leader in business to a European market and to increase sales. The European edition of the magazine sells around 103,032 - up 9.6% year on year compared with 875,520 in the US.

According to Stalnaker, the core focus for the magazine will be on France, the UK, Germany and Switzerland. Marketing activity is likely to focus on TV and press ads, on events and on building individual relations with top managers.

Fortune currently handles its creative work in-house and Stalnaker said he would review these arrangements, but will not necessarily change them.

His appointment sees him reunited with Anne Pappas. Pappas who was marketing director for Time Asia, and was appointed as Time international marketing director in May. Time is a sister title of Fortune's.

Stalnaker joined Time Inc in 1996 as marketing manager for Time Warner's inflight division.


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