MEDIA: Fortune picks boss for European growth task

Global business magazine Fortune has appointed Stan Stalnaker to the new role of marketing director for the Fortune Group Europe, as it seeks to build the brand in Europe.

Stalnaker, who joins from Fortune in Hong Kong where he was marketing director Asia Pacific, will report to international advertising director Andy Bush. He will be responsible for marketing, brand communication and advertising sales support across Europe, the Middle East and Africa and will work closely with the company's sales teams to create integrated packages for regional and global advertisers.

He will also be responsible for marketing the two other titles in the Fortune Group portfolio, Business 2.0 and Fortune Small Business.

A key challenge facing Stalnaker will be to promote Fortune's positioning as the worldwide leader in business to a European market and to increase sales. The European edition of the magazine sells around 103,032 - up 9.6% year on year compared with 875,520 in the US.

According to Stalnaker, the core focus for the magazine will be on France, the UK, Germany and Switzerland. Marketing activity is likely to focus on TV and press ads, on events and on building individual relations with top managers.

Fortune currently handles its creative work in-house and Stalnaker said he would review these arrangements, but will not necessarily change them.

His appointment sees him reunited with Anne Pappas. Pappas who was marketing director for Time Asia, and was appointed as Time international marketing director in May. Time is a sister title of Fortune's.

Stalnaker joined Time Inc in 1996 as marketing manager for Time Warner's inflight division.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message