Britannia Music launch hits setback

Britannia Music Company is hoping to unveil the name Source as the consumer brand for a new business venture aimed at younger consumers - but the move could be delayed by a hitch over registering the new identity.

The firm, which has been hit by competition in recent years from online retailers and supermarket chains, had developed the Source brand in conjunction with Wolff Olins.

But it is understood that the launch has run into unspecified difficulties.

Other names are now being considered alongside ongoing efforts to successfully secure Source ahead of an introduction planned for next year. Britannia's marketing director Adam Tuson, confirmed the company was exploring several options, and said Britannia would still be retained alongside another brand name for the new venture targeting younger and more style-conscious consumers.

Tuson also said Britannia's £12m creative account would be awarded to Proximity London. A media shootout between MediaVest and MediaCom will be resolved by the end of the week.

The new brand is designed to give Britannia a more modern and edgy feel and reflect its diversification beyond music and into the broader home entertainment market (Marketing, August 29).

The company is keen to position itself more aggressively as a service-oriented brand. Britannia has around 1.5 million members, and managing director Ford Ennals wants to grow a much larger customer base by using the internet and other new media to offer a better service.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug