A new formula toothpaste, a toothpaste gel, a mouthwash, and a two-in-one product are all being launched under the Clinomyn Advanced brand, and will join the existing smokers' product in the portfolio.
The range will be aimed at people whose eating and drinking habits make them vulnerable to tooth stains, such as those who drink coffee, red wine and cola and eat spicy food.
A £1m TV campaign, created by Red Cell Advertising, will promote the expanded range from this week up until Christmas. The tagline is 'Clinomyn. Gives stains the brush-off'. Media planning and buying is by Media Insight.
Clinomyn is owned by E C De Witt.