ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Last Account Agency/TV buyer %


1 (2) Woolworths Bates UK/Zenith Media 73

2 (1) B&Q Bates UK/Zenith Media 72

3= (4=) Argos Euro RSCG Wnek Gosper/MindShare 71

3= - Asda Publicis/Carat 71

3= (3) Sainsbury's Abbott Mead Vickers BBDO/PHD 71

6 - Boots J Walter Thompson/MindShare 67

7 - Iceland HHCL and Partners/Mediacom 62

8 (6) McDonald's Leo Burnett/Starcom Motive 56

9 - McCain Home Fries D'Arcy/PHD Leeds 51

10 - Smirnoff Black Ice J Walter Thompson/Carat 49

11= - Coca-Cola McCann-Erickson/Universal McCann 47

11= - Virgin Megastore In-house/Manning Gottlieb OMD 47

13 - Kingsmill Bread Publicis/Optimedia 46

14 - Daz Leo Burnett/Starcom Motive 43

15 - Prudential WCRS/PHD 40

16 - L'Oreal Recital McCann-Erickson/Universal McCann 39

17 - Microsoft Xbox Bartle Bogle Hegarty/Universal McCann 34

18 - Jaguar XK Series Rainey Kelly Campbell Roalfe Y&R/ 31


19 - MFI Publicis/Optimedia 29

20 - Batchelor Super Mother/Zenith Media 22


Adwatch research was conducted from November 29 to December 1 by NOP

Research Group (020 7890 9948) as part of a weekly telephone omnibus

survey among more than 500 adults. Copies of the Adwatch data and

analysis are available from Victoria Blake at NOP. Advertisements were

selected by Xtreme Information (020 7871 8080) and Mediaedge:CIA UK (020

7803 2000).


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