CAREERS: Company CV - Nationwide Building Society

Nationwide Building Society is the UK's largest building society. Nationwide has a number of subsidiary companies operating in its main business areas of mortgages, property, savings accounts and financial services. Nationwide has 10.7 million customers with over 11 million savings accounts, 1.28 million mortgage accounts and more than 680 branches.

There are no plans for Nationwide to relinquish its status as a mutual society. Its core business is the building society and related financial services.

It was established in 1987, when the Nationwide and Anglia Building Societies merged to form what was at the time the UK's second largest building society.

Both societies had a history dating back to the 1840s and became building societies with an Act of Parliament in 1874.

The past two years have been busy for the Nationwide. In April 2001, it signed a £12m, three-year deal to extend its sponsorship of the Football League until the end of the 2003/2004 season.

The following month, the society announced its launch on interactive TV. The launch, initially on BushInternet and OnNet rather than on sole providers, provided product information. A full online transactional service launched later in the summer.

In July 2001, Nationwide began trialling its WAP phone banking service, using 250 customers, ahead of a planned launch in the summer. The service allows customers to view balances, transfer money, and pay bills.

In November 2001, Nationwide announced the overhaul of its customer relationship management operations, with the introduction of new software that allows staff to have a single view of a customer's accounts and banking activity.

The system provides a consistent, integrated approach to managing its customer communications.

In December 2001, Nationwide appointed Leagas Delaney to its creative roster. In March 2002, it signed a new £30m four-year deal with the Football Association, to become one of five organisations in the FA's commercial partnership programme.

May 2002 saw Nationwide once again block attempts to force a resolution to convert to a bank and in June 2002 Nationwide unveiled a new look for its online banking site. The site was designed in-house and customers are being informed of the changes by e-mail and inserts in their statements.

Pre-tax profits: £325.7m

Total assets: £74,454.9m

(Figures for the financial year to April 4, 2002)

Top marketer

Steve Clode, divisional director, marketing

Advertising agencies

Leagas Delaney, Tribal DDB

Media buyer

CIA Media Network

PR agencies LLM Communications (Public Affairs), Band & Brown (Sports


DM agencies

WWAV Rapp Collins, The Direct Agency, Onyx Direct Marketing

Adspend (year to Oct 2002)

TV £6,582,998

Press £4,271,256

Outdoor £2,397,902

Radio £1,042,809

Direct mail £3,442,192

Total £17,737,157

Source: ACNielsen MMS

UK headquarters

Nationwide House, Pipers Way, Swindon SN38 1NW

Tel: 01793 513513

Web site


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