It's just happened to me. And while it's never fun to wade through two weeks' worth of business mail, you can tell at a glance if a mailing has impact: if it stands out here, it'll stand out anywhere.
This piece for BT Broadband did just that - it was by far the biggest thing on my desk!
Inside the big blue folder marked 'urgent' in what looked like red marker pen, I found sheets of A3 artwork. On them was a hand-written note from a long-suffering agency account handler - apologising for the late arrival of the proofs.
The message - that the approval process would have been quicker and easier online - is delivered clearly and simply, with a touch of humour you can easily identify with.
My one reservation is that it assumes I'll be comfortable with sending documents and files electronically - which won't necessarily be the case in the small businesses it's aimed at.
And let's face it, there are times when there's no substitute for actually having the information in your hands.After all, the reason this message is so powerful is that direct mail is a tangible medium!