BRANDING: Design Choice - Dollar bill

Whip out a crisp dollar bill from your pocket and the world becomes your instant friend. Whether you're stuck for change in the Amazonian rainforest or simply tipping the waiter at a hostelry in Ulan Bator, nothing can bring about a change in demeanour quite like the good ol' dollar bill. Here is a piece of design that is a true icon in every sense of the word.

This so-called paper money is in fact a cotton and linen blend, with minute red and blue silk fibres running through it. It is actually a material.

A special ink is used, which is subsequently overprinted with symbols and then starched to make it water-resistant and pressed to give it that nice clean all-American look.

Steeped in the symbolism of freemasonry, whole books have been written solely about the imagery on the front and reverse of the dollar. While the front of the bill holds the US Treasury Seal, the reverse depicts the US Great Seal with the immortal Latin words 'NOVUS ORDO SECLORUM' - translated as 'a new order for the ages'. Given the greenback's success, who am I to argue?


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