Public warms to Lunn Poly's 'no deposit' scheme

Lunn Poly's decision last week to introduce a 'no deposit' policy on its summer 2003 holidays could become the norm if holiday companies take heed of this week's Snapshots poll for Marketing.

Almost half (45%) of those questioned said a 'no deposit' deal would make them more likely to book their summer holiday early.

Last week Lunn Poly scrapped deposits to kick-start sluggish bookings, which appear to be adversely affected by fears of a war in Iraq.

Summer bookings for the big four operators between Christmas and January 19 totalled 66,000 - down 14% year-on-year. Early bookings are important for operators because they enable them to plan capacity during the peak holiday months of July and August.


Do you tend to book your summer holidays at

the beginning of the year?

Yes 33%

No 44%

Not applicable 23%

For those answering 'yes' or 'no', would the

offer of a 'no deposit' deal make you more or

less likely to book early?

Yes 45%

No 10%

Not applicable 45%

For those answering 'yes' or 'no', would you worry

less about cancelling your holiday if there were

no deposit?

Yes 54%

No 25%

Not applicable 21%

For enquiries about OMD Snapshots call 020 7893 4124.


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