Public warms to Lunn Poly's 'no deposit' scheme

Lunn Poly's decision last week to introduce a 'no deposit' policy on its summer 2003 holidays could become the norm if holiday companies take heed of this week's Snapshots poll for Marketing.

Almost half (45%) of those questioned said a 'no deposit' deal would make them more likely to book their summer holiday early.

Last week Lunn Poly scrapped deposits to kick-start sluggish bookings, which appear to be adversely affected by fears of a war in Iraq.

Summer bookings for the big four operators between Christmas and January 19 totalled 66,000 - down 14% year-on-year. Early bookings are important for operators because they enable them to plan capacity during the peak holiday months of July and August.

HOLIDAY DEPOSITS

Do you tend to book your summer holidays at

the beginning of the year?

Yes 33%

No 44%

Not applicable 23%

For those answering 'yes' or 'no', would the

offer of a 'no deposit' deal make you more or

less likely to book early?

Yes 45%

No 10%

Not applicable 45%

For those answering 'yes' or 'no', would you worry

less about cancelling your holiday if there were

no deposit?

Yes 54%

No 25%

Not applicable 21%

For enquiries about OMD Snapshots call 020 7893 4124.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers