Public warms to Lunn Poly's 'no deposit' scheme

Lunn Poly's decision last week to introduce a 'no deposit' policy on its summer 2003 holidays could become the norm if holiday companies take heed of this week's Snapshots poll for Marketing.

Almost half (45%) of those questioned said a 'no deposit' deal would make them more likely to book their summer holiday early.

Last week Lunn Poly scrapped deposits to kick-start sluggish bookings, which appear to be adversely affected by fears of a war in Iraq.

Summer bookings for the big four operators between Christmas and January 19 totalled 66,000 - down 14% year-on-year. Early bookings are important for operators because they enable them to plan capacity during the peak holiday months of July and August.

HOLIDAY DEPOSITS

Do you tend to book your summer holidays at

the beginning of the year?

Yes 33%

No 44%

Not applicable 23%

For those answering 'yes' or 'no', would the

offer of a 'no deposit' deal make you more or

less likely to book early?

Yes 45%

No 10%

Not applicable 45%

For those answering 'yes' or 'no', would you worry

less about cancelling your holiday if there were

no deposit?

Yes 54%

No 25%

Not applicable 21%

For enquiries about OMD Snapshots call 020 7893 4124.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer