MEDIA: Auto Express and Men & Motors in cross-promotion

Car magazine Auto Express has teamed up with Granada channel Men & Motors in a cross-promotional deal.

As part of the deal, Auto Express will run a 12-month spot campaign on the channel, including a subscription offer on menandmotors.co.uk.

For its part, Men & Motors will become the broadcast partners for Auto Express' motor show, Motor Drive 2003, and will produce a special edition of its Carfile programme on the event, to be broadcast in the summer.

Men & Motors will take full-page ads in Auto Express to promote its extended broadcast hours from April.

Both brands are in talks about creating programming formats using Auto Express material such as its 'Spy Shots' sections.

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