MEDIA BRIEFS: BMRB sets up online panel

BMRB, the market research company, has set up an online panel to help Metro Newspaper Group gain a strong insight into its readers. The results show that Metro readers tend to be pro-European, favour a softly-softly approach to cannabis and demand action to protect the environment. In addition, Metro's core readers are young urban professionals who are highly ambitious and prepared to work long hours to achieve their goals.

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