Toyota to target women with ad campaign

Toyota is targeting women with a cinema, TV, press and poster campaign to support this month's relaunch of the Yaris. It continues with the theme 'You could love it too much' used in previous Yaris work. The TV campaign, which will air from May 1, comprises three executions including 'Hang-on', which features a window cleaner who loses his ladder and is left hanging from a ledge. A woman washing her hair spots him hanging from her balcony over her Yaris, rushes downstairs and drives it out of the way before going back to help. Another execution, 'Security Guard', will launch on April 18 in cinemas. Creative was by Saatchi & Saatchi, with media through ZenithOptimedia. The ads will be supported by an online campaign through Amaze.

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