Search for Marketing employer of the year begins

LONDON - This week, Marketing and Brand Republic begin the hunt for the Marketing Employer of the Year 2003, in conjunction with the HR Consultancy.

Marketers at all client companies and employees of all marketing services agencies are encouraged to enter what is the biggest and best benchmark of employer practice for our industry.

The online survey -- at -- will show which companies are best at engaging their staff with their values and business objectives, and which employers offer the best benefits packages.

Last year's top employers from the client side include blue chip companies such as Unilever, Centrica and Diageo, alongside smaller operations such as Virgin Mobile and the nine-strong marketing department at Guide Dogs for the Blind.

The best client marketing employer came from the professional services sector, international law firm Linklaters.

On the agency side similarly Carat, Abbott Mead Vickers BBDO and Edelman made the top employers list, yet many smaller agencies shot up the list, while the 20-strong DM agency Presky Maves took top spot overall.

Frances Marshall, commercial director of the HR Consultancy, said: "Companies exist to deliver value to customers. Greater value equate to more success, which is good for the marketing sector and good for UK industry as a whole.

"The organisations that are truly top marketing employers have a strong performance culture, and, at their core have capable, satisfied and engaged staff - these are all key elements of the survey."

Crucially, the eventual client, agency and combined rankings will be determined only by the staff responses to the survey and not by the company itself. So if you have something to say about the quality of your employer organisation -- great, good or otherwise -- make sure you and your colleagues get involved. The full results will appear in Marketing and on Brand Republic later this year.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


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