ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Last Account Agency/TV buyer %


1 (1) Halifax Delaney Lund Knox Warren/Vizeum UK 75

2 (2) B&Q Bates UK/ZenithOptimedia 70

3= (3) Homebase Abbott Mead Vickers BBDO/PHD 65

3= (-) Pot Noodle HHCL Red Cell/Initiative Media 65

5 (-) T-Mobile Saatchi & Saatchi/Universal McCann 60

6 (-) Fairy Liquid Grey London/Starcom Motive 59

7= (-) Pringles Grey London/Starcom Motive 47

7= (9) Slimfast Grey London/Initiative Media 47

9 (-) Blockbuster Doner Cardwell Hawkins/Walker Media 45

10 (-) Ariel Tablets Saatchi & Saatchi/Starcom Motive 44

11 (-) BTopenworld Abbott Mead Vickers BBDO/

The Allmond Partnership 43

12 (-) Cesar Abbott Mead Vickers BBDO/MediaCom 42

13= (-) Anadin Extra Publicis/ZenithOptimedia 40

13= (-) Bounty kitchen Publicis/Starcom Motive 40


15 (-) Kraft Dairylea J Walter Thompson/ZenithOptimedia 39

16 (-) Lilt Mother/Universal McCann 37

17 (-) Dettol Easy Mop J Walter Thompson/OMD UK 35

18= (-) Garnier Skin Publicis/Universal McCann 34


18= (-) Always pads Leo Burnett/Starcom Motive 34

20 (-) Saab 93 Lowe/Universal McCann 30

Adwatch research was conducted from August 1 to 3 by NOP Research Group

(020 7890 9778) as part of a weekly telephone omnibus survey among more

than 496 adults. Copies of the Adwatch data and analysis are available

from Jane Husher at NOP. Advertisements were selected by Xtreme

Information (020 7575 1800) and Mediaedge:CIA UK (020 7803 2000).


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