ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Last Account Agency/TV buyer %

week

1 (-) Walkers crisps Abbott Mead Vickers BBDO/MediaVest 75

2 (-) Argos Euro RSCG Wnek Gosper/MindShare 66

3 (-) Kellogg's Crunchy Nut J Walter Thompson/MindShare 63

4 (-) McDonald's Leo Burnett/Starcom Motive 60

5 (-) Slimfast Grey London/Initiative Media 44

6= (-) MFI Publicis/ZenithOptimedia 43

6= (-) Heinz Baked Beans Leo Burnett/Starcom Motive 43

8 (-) Dove deodorant Ogilvy & Mather/Initiative Media 39

9 (-) Daz tablets Leo Burnett/Starcom Motive 33

10 (-) OK! magazine In-house/MediaCom North 25

11 (-) Daily Express In-house/OMD UK 16

Adwatch research was conducted from August 23 to 24 by NOP Research

Group (020 7890 9778) as part of a weekly telephone omnibus survey among

more than 1000 adults. Copies of the Adwatch data and analysis are

available from Jane Husher at NOP. Advertisements were selected by

Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).

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