MEDIA CHOICE: Be Unlimited

'Brain food for women' is how Be Unlimited tags itself - a magazine to help time-poor career women achieve a better work life balance by exploring their mind, body and spirit. It is funded and edited by Rebekah Renton, a former IBM marketing manager.

I'd like to think I fit into the target market of a woman, aged 25 to 45, a director, with above-average income and education. Furthermore, it promises to inspire me, enabling me to pursue my goals.

Unfortunately, it did none of those things. Aesthetically, it looks like a poor customer magazine - bitty and somewhat dull. The opening spread, labelled 'Be informed', carries the headline: 'People, places and things to inspire you'. I looked hard, but I couldn't find any of those things.

Be Unlimited has a holistic, spiritual feel and is similar to life coaching in its approach, so what the magazine is good at is pointing you in the right direction. For example, there are numerous web site addresses along with plugs for books to aid you in your quest. But for me, the articles just didn't deliver, and stories on authoring your own book and laughter yoga didn't appeal at all.

I think there is a gap in the market for an intelligent woman's title, but Be Unlimited isn't it.

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