The partnerships are part of the government's ongoing Vehicle Crime Prevention (VCR) campaign and will involve a series of roadshows targeting 4.3 million UK city centre workers and Christmas and January sales shoppers.
Home Office roster agency Yellow Submarine has negotiated partnerships with brands including Halfords, More Th>n, RAC, Shell, Stoplock and Tracker, which are contributing half of the budget for the events.
The first roadshow will take place tomorrow (Thursday) at Bluewater shopping centre in Dartford. A further nine will take place at other UK shopping centres until February next year.
Activity will include the presence of local police in car parks, who will hand out VCR leaflets to shoppers and vouchers for a VCR Security Goodie Bag, which can be picked up from Home Office stands in the centres.
Local traffic wardens will leaflet cars parked on streets.
The pack contains security items and money-off coupons provided by the commercial partners and literature on their products and services.
The stand will be manned by police advising on crime prevention. Visitors will have the chance to enter a prize draw to win an MG ZR 160, enabling the Home Office and its partners to collect data for future marketing.
Ads by Rainey Kelly Campbell Roalfe/Y&R will break to coincide with the roadshow.