Live and direct
Q We are launching a clothing range and would like to put live models in the windows of our store. Is this possible?
A Event production specialists N2O on 01753 801 180 will be able to help you. It can staff and manage just about any promotional activity, regardless of size or complexity.
N2O is regularly involved in these sort of activities. It has experience of working with firms such as Homebase and Benetton. It is also worth contacting Kreate on 020 7401 9007.
On the road
Q We are launching a snack product and want to reach as many consumers as possible. Is there a company specialising in roadshow launches?
AMasters Exhibitions on 01732 450 045 can run the whole show for you, supplying the transport, route planning, scheduling, driver and operator services. It can provide a trailer to match your needs.
To hire a 9m mini-articulated display trailer costs about £1000 plus VAT, delivery and collection. Also get in touch with Creative Solutions on 0800 389 3951 and Display Matrix on 0117 977 2278.
Q Customer service is an important feature of our business and I would like to check our own against our nearest opposition. Who offers mystery shoppers?
A Mystery shoppers monitor all aspects of the store.
The results of the survey can then be analysed to produce recommendations for improving service and performance.
Companies such as Mitchell Stephenson on 01883 742 504 and Blue Water on 01296 689 089 both offer mystery shopping services and provide valuable information that will help you form a marketing strategy.
These firms can provide teams to monitor and survey outlets of your choice and produce reports structured to offer insight into what changes you can make to your business.
Q We are a growing food and drink business. We would like to create loyalty among customers through a promotional loyalty card scheme. Can you help?
A A loyalty scheme can do wonders for your company. RAS Cards on 0800 018 7881 is able to offer a complete range of services in the manufacture and use of plastic cards.
Plastic cards can be manufactured to a range of thicknesses in matt or gloss laminations. Additional features can be added to the card on-site to tailor it for its specific application. These features include magnetic tape, foil-blocked images, holograms and signature panels.
It also provides a range of additional services designed to fulfil your exact requirements, including a complete data management solution to ensure the best results are achieved from your data.
Q We are a telemarketing company that has out-grown our training facilities. Can anyone provide specialist telemarketing training?
A Spearhead Training on 01295 250 010 offers telemarketing training. It can provide training that covers the necessary skills for professional sales expertise, focusing on style and technique, problem-solving, selling skills and communications skills. Also try CCP on 0191 350 6222.
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