MARKETING MIX: Brand manager of the week - Bev Ward; The Football Association

Name: Bev Ward Age: 27 Job title: Marketing manager, women's football, The Football Association

What is your greatest work achievement?

The last England women's international, played at Burnley FC, when 4500 fans attended. We had record gate receipts and our players were treated like pop stars. It proved there's a niche in the spectator sports market for women's football.

What would be your dream brand to work on and why?

I'd love to work full-time in the US with a professional women's sports team, either football or basketball.

What would you do if you were not in marketing?

It's on my '30 things to do before I'm 30' list to write that novel.

Which is the best agency that you have worked with?

For the past 18 months, I've worked with Joe Public Relations, which has matched my passion for women's sport. Its work in health and teen media is key to my campaigns.

What is the best part of your job?

The challenge of making a difference to the lives of women in England.

What is the worst part of your job?

Continually coming up against sexist attitudes can be frustrating.

What has been your most embarrassing mistake?

Forwarding an e-mail to a call centre about a routine deadline it had failed to meet. The client discovered I was intending to replace it.

What has been your best work-related trip?

I've just got back from California and the third FIFA symposium on the women's game, where we presented the FA's football development system to 137 countries.

Who is the business person you most admire and why?

Anita Roddick. She has built a global business while staying true to her values.


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