MARKETING MIX: Brand manager of the week - Bev Ward; The Football Association

Name: Bev Ward Age: 27 Job title: Marketing manager, women's football, The Football Association

What is your greatest work achievement?

The last England women's international, played at Burnley FC, when 4500 fans attended. We had record gate receipts and our players were treated like pop stars. It proved there's a niche in the spectator sports market for women's football.

What would be your dream brand to work on and why?

I'd love to work full-time in the US with a professional women's sports team, either football or basketball.

What would you do if you were not in marketing?

It's on my '30 things to do before I'm 30' list to write that novel.

Which is the best agency that you have worked with?

For the past 18 months, I've worked with Joe Public Relations, which has matched my passion for women's sport. Its work in health and teen media is key to my campaigns.

What is the best part of your job?

The challenge of making a difference to the lives of women in England.

What is the worst part of your job?

Continually coming up against sexist attitudes can be frustrating.

What has been your most embarrassing mistake?

Forwarding an e-mail to a call centre about a routine deadline it had failed to meet. The client discovered I was intending to replace it.

What has been your best work-related trip?

I've just got back from California and the third FIFA symposium on the women's game, where we presented the FA's football development system to 137 countries.

Who is the business person you most admire and why?

Anita Roddick. She has built a global business while staying true to her values.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA