MARKETING MIX: Brand manager of the week - Bev Ward; The Football Association

Name: Bev Ward Age: 27 Job title: Marketing manager, women's football, The Football Association

What is your greatest work achievement?

The last England women's international, played at Burnley FC, when 4500 fans attended. We had record gate receipts and our players were treated like pop stars. It proved there's a niche in the spectator sports market for women's football.

What would be your dream brand to work on and why?

I'd love to work full-time in the US with a professional women's sports team, either football or basketball.

What would you do if you were not in marketing?

It's on my '30 things to do before I'm 30' list to write that novel.

Which is the best agency that you have worked with?

For the past 18 months, I've worked with Joe Public Relations, which has matched my passion for women's sport. Its work in health and teen media is key to my campaigns.

What is the best part of your job?

The challenge of making a difference to the lives of women in England.

What is the worst part of your job?

Continually coming up against sexist attitudes can be frustrating.

What has been your most embarrassing mistake?

Forwarding an e-mail to a call centre about a routine deadline it had failed to meet. The client discovered I was intending to replace it.

What has been your best work-related trip?

I've just got back from California and the third FIFA symposium on the women's game, where we presented the FA's football development system to 137 countries.

Who is the business person you most admire and why?

Anita Roddick. She has built a global business while staying true to her values.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug