Footie Chick to go on sale in fashion outlets

Footie Chick, the sports fashion brand for female football fans that launched earlier this year (Marketing, August 27), is moving into the high street.

It is adding swimwear and accessories to its range and launching team kit for women footballers.

The brand, which until now has only been available through sports stores and football clubs, is in talks with high-street fashion retailers such as Miss Selfridge, Top Shop, House of Fraser and Debenhams. It has signed a deal to supply clothing to Littlewoods' sportdotty.com web site, with clothing available on the site later this month.

Footie Chick has linked with clothing manufacturers Thumbprint and VMC to supply swimwear and branded accessories. These will be sold alongside Footie Chick's fitted T-shirts, long-sleeved tops and vests. Thumbprint already supplies House of Fraser and Top Shop, among others. The playing kit range will be available by next summer.

The brand is also in talks regarding the manufacture and branding of women's football boots.

The company is hoping to secure credibility among women footballers by promoting the brand through Fair Game magazine, the women's football bi-monthly.

Ex-Reebok sales director David Brint, managing director of Footie Chick, said: "Our target consumer needs to feel she has found the brand, rather than the brand coming to her."

As part of the brand's campaign to involve female footballers throughout the UK, it has launched a national competition to find the face of Footie Chick via women's football clubs across the country. The final will be covered by a national newspaper.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug