Ink is a brave launch and is the first for independent company Infinity Media and Entertainment.
Being immersed in the book industry, when I first heard about the magazine I thought it would never sell. The cover would have to be special, as authors are not always instantly recognisable.
But Ink tackled this well - Billy Connolly is the choice for the first issue. He is not an author himself, but is the subject of two books by his wife Pamela Stephenson.
The magazine is aimed at the mainstream market. This is especially clear in a section called Proof, which offers more than 100 book reviews, covering all subjects.
I found an interview with Terry Pratchett very entertaining, even though I would not normally read his books. I have read one, which was a long time ago, but am now likely to try more.
The news section is also good to dip in to, with the snippets about book launch parties particularly entertaining.