Visa UK has launched a year-long shopping centre promotion in conjunction with major malls such as Kent's Bluewater, Manchester's Trafford Centre and the Gateshead Metro Centre. Customers who use Visa cards in shops will receive a gamecard telling them if they have won a prize. The first three months of activity involves a tie-up with Disney in which customers can win a prize relating to the DVD launch of The Lion King. The top prize draw is a family trip to Walt Disney World, Florida. Activity linked to other brands will follow.