ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Last Account Agency/TV buyer %

week

1 (2) B&Q J Walter Thompson/ZenithOptimedia 78

2 (-) Argos Euro RSCG Wnek Gosper Partners/ 77

MindShare

3 (1) Halifax Delaney Lund Knox Warren/Vizeum UK 75

4= (3=) Currys M&C Saatchi/Walker Media 65

4= (-) Woolworths Bartle Bogle Hegarty/ZenithOptimedia 65

6 (-) Iceland HHCL Red Cell/MediaCom 58

7 (3=) Kellogg's J Walter Thompson/MindShare 54

Special K

8= (-) Burger King Delaney Lund Knox Warren/Carat 47

8= (-) Maybelline Great McCann-Erickson/Universal McCann 47

Lash Mascara

8= (-) L'Oreal Couleur McCann-Erickson/Universal McCann 47

Experte

11 (-) Goodfellas Leith London/Equinox Communications 43

12= (14) Baileys J Walter Thompson/Carat 40

12= (-) Olay Regenerist Saatchi & Saatchi/StarCom Motive 40

Anti-Wrinkle Serum

14= (-) Quaker Oatso Simple Abbott Mead Vickers BBDO/OMD UK 38

14= (-) FIFA Football 2004 OWN&P/MediaCom 38

16 (-) Intel Centrino Euro RSCG Wnek Gosper Partners/ 35

Media Planning Group

17 (-) Holland & Barrett Guerilla Communications/ 33

StarCom MediaVest Manchester

18 (-) Rimmel Lasting Label/OMD UK 32

Finish Lipstick

19 (-) Mazda RX J Walter Thompson Dusseldorf/ 31

MindShare

20= (-) Harpic 2-in-1 J Walter Thompson/OMD UK 29

Rim Block

20= (-) Archers Aqua Mother/Carat 29

Adwatch research was conducted from November 21 to November 23 by NOP

Research Group (020 7890 9778) as part of a weekly telephone omnibus

survey among 490 adults. Copies of the Adwatch data and analysis are

available from Jane Husher at NOP. Advertisements were selected by

Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).

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