The promotion, created by Alcone, uses a scratchcard mechanic offering consumers the chance to win 'The Return of the King' cinema tickets and merchandising.
The scratchcards will be given to anyone who purchases a Pepsi Combo at a Warner Village Cinema from the weekend.
'The Return of the King' will be in cinemas across the country from December 17 and the promotion will run throughout December.
The Warner Village cinema chain is soon to rebrand under the name Vue.
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