POSTERWATCH: The monthly analysis of outdoor recall in association with Concord Effective Outdoor

Q: Which of the following poster campaigns do you remember seeing recently?

FRONT TWO WEEKS OF NOVEMBER

Rnk Format Brand Planning agency Specialist Recall

(%)

1 Buses Matrix PHD Poster Publicity 60

Revolutions

2 48-sheet & Orange Media Planning Posterscope 56

96-sheet Group

3 6-sheet, Sky Movies Universal McCann IPM 46

48-sheet,

96-sheet

4 6-sheet HSBC PHD Outdoor Connection 44

5 48-sheet & 3 MindShare Portland 42

96-sheet

6 6-sheet Love Actually Mediaedge:cia Portland 37

7 48-sheet & Gillette MindShare Portland 35

96-sheet Mach 3

8 6-sheet Kellogg's MindShare Portland 33

Special K

9 6-sheet Persil Initiative Concord 32

10 6-sheet, Norwich Brand Connection Posterscope 31

48-sheet, Union

96-sheet

BACK TWO WEEKS OF NOVEMBER

1 6-sheet, McDonald's Starcom Motive Starcom Motive 57

48-sheet,

96-sheet

2 6-sheet T-Mobile Universal McCann IPM 53

3 Buses Matrix PHD Poster Publicity 51

Revolutions

4 6-sheet EasyJet OMD UK Posterscope 51

5 48-sheet British Gas Carat Posterscope 43

6 6-sheet & Sky+ Universal McCann IPM 43

48-sheet

7 48-sheet & NatWest MediaCom Outdoor MediaCom 41

96-sheet

8 48-sheet Elf ZenithOptimedia Concord 39

& buses

9 6-sheet Cadbury Carat Posterscope 36

Roses

10 Buses IKEA MediaCom Posterscope 36

[xyz]Posterwatch research was conducted from November 14 to 16 and November

28 to 30 by NOP Research Group (020 7890 9000) as part of a fortnightly

telephone omnibus survey among more than 1000 British adults.

Advertisements were selected on size of campaign by Concord (020 7543

4444) www.concord.co.uk

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