SERVICES HELPLINE

Product focus

Q: Our product has been around for a number of years and we feel it's time to conduct some research into whether the public feels we are on a par with our competitors - and, if not, where it could be improved. Who would you recommend to organise this sort of research?

A: Companies can spend so much time concentrating solely on their rivals and what they are doing that they can sometimes forget that it pays to make sure their own product is innovative and up to date.

Conducting a focus group offers valuable insight and comments on your product, where you are going wrong and what you are doing right. You can then put this information to use to improve your product and service.

Get in touch with LMRMC on 020 7476 6075 or Millward Brown Ulster on 028 9023 1060.

Personal calls

Q: We will shortly be running a promotion that will use a telephone number in various publications. We want to monitor the success of this campaign, but collating a little more information than usual. This way, we might be able to target better in the future. Who can help us?

A: Often when consumers call a number as part of a promotion, they are asked how they heard about the deal or asked to quote a reference number mentioned in a publication.

This could soon be a thing of the past.

MediaHawk (0870 126 1703) provides a service that allows exactly this type of monitoring without asking the questions.

Its system accurately and efficiently monitors campaigns that use the telephone as the primary method of response by attaching a different non-geographic telephone number on to each piece of media. These show precise response rates for each ad, number of phone calls not answered or engaged and even caller demographics.

Clean house

Q: I have a number of large databases that I have tried to keep as up-to-date as possible, but inevitably there will have been some changes. Who can clean them up for me?

A: It will surprise you how often people move home or job, change telephone numbers and, of course, pass away. Make sure you are not sending unwanted mail by hiring a company such as Arden (01455 852 242).

Case work

Q: I'm looking to update our work portfolio. We are a marketing consultancy and I want a stylish case or folder in which to present our work at client meetings. Can you recommend a supplier or a company that could produce a custom-made portfolio for us?

A: It pays to approach a meeting well-prepared and this means paying attention to presentation. If you were to showcase all your work in an unsuitable way, it would not do it justice and it could make a poor impression.

By having a stylish case made, you are giving yourself the best possible chance of success. Then it's down to what you actually say and do at the presentation. Contact Action for Blind People on 020 7635 4923 or Imgen on 020 8887 0709.

Special site

Q: I need to source a venue for an event I am putting together. It is for a product launch and would need to be in London. I'd like people to leave with the feeling that they have had a special evening and not just gone through the standard product launch presentation. Where do you suggest?

A: You would do well to speak to Fabulous Media (020 7836 3000). It can find you the most appropriate venue for a memorable product launch.

- Sam Solley takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers