Expedia European marketer Shaw in shock departure

LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing director, Beverly Shaw, after less than three weeks in the role.

Shaw was promoted to the new role of director of marketing for Europe at Expedia parent IAC Travel at the end of last month. She was previously UK marketing director.

She has quit the travel firm to move overseas early in the new year, although it is not known if she has a job to go to.

Expedia confirmed Shaw's departure and has stepped up its search for a UK marketing director. It expects to make an appointment early in the new year. However, it is unclear whether Expedia will seek to replace Shaw's pan-European role.

Shaw joined Expedia less than a year ago from Coca-Cola and was responsible for marketing both the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany.

While at Expedia, UK Shaw was responsible for appointing Clemmow Hornby Inge to its £10m advertising account. She also moved its offline media planning and buying from Media Planning Group to PHD.

IAC Travel is a division of IAC/InterActive Corp, which encompasses a number of online brands, including Ticketmaster and Hotels.com.

Shaw's role was created as IAC attempted to expand the reach of its online brands across the Continent. To date, Expedia has been the lead brand for IAC in Europe.

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