Macmillan Cancer Relief hires direct marketing chief

LONDON - Macmillan Cancer Relief, the UK's biggest cancer care charity and one of the top-spending charities on direct mail, has hired Clara Avery as DM manager.

Avery replaces Ian Welch, who has left to join customer relations consultancy Jaywing. She has more than eight years of direct marketing experience in the charity sector, including posts in the donor development departments at the Royal Association for Disability and Rehab- ilitation and The Children's Society.

Most recently, Avery was senior account director in the one-to-one fundraising team at The Children's Society, where she was responsible for generating a £2.5m net income for the charity.

Avery will head Macmillan's DM team, which undertakes a broad range of activity to generate more than £10m a year from new and existing supporters. She will report to head of donor marketing Judith Dutton.

Macmillan spent more than £2m on mailings last year, according to Thomson Intermedia figures.

Earlier this year, it launched its first DRTV campaign, through retained agency Different Kettle. The campaign asked people to commit to a monthly £3 donation by direct debit.

It featured a family, one of whom had cancer, and aimed to convey the message that Macmillan also helps sufferers' families.

Macmillan is also working with Barraclough Edwards Chamberlain, the start-up DM agency set up by former Proximity chairman Chris Barraclough earlier this year.

Dutton said: "We are looking to forge closer links with the communications team and other fundraising teams, particularly regional fundraisers, to increase the effectiveness of direct marketing throughout Macmillan."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message