BBH's creative work for the UK's biggest packaged goods brand will form part of a major relaunch for Unilever-owned Birds Eye, planned to break in the middle of next year. This will include a packaging revamp and the arrival of new products. Media investment in the brand is also scheduled to increase again in 2004.
BBH beat off competition from incumbent McCann-Erickson, J Walter Thompson and Abbott Mead Vickers BBDO to win the creative pitch. The appointment does not affect McCann-Erickson's hold on Birds Eye's frozen food brands in the rest of Europe or HHCL/Red Cell's responsibility for the Captain Birds Eye brand.
BBH's Birds Eye win is the latest in a succession of gains for the agency in 2003, including Baileys and Barclaycard. BBH has also produced consistently effective work for existing clients this year.
Marketing's Agency of the Year winners include media shop MindShare.
Work on Nike's 'Freestyler' activity and the £30m Abbey National business win are among its highlights, despite its loss of the Boots account last week (Marketing, December 11).
Harrison Troughton Wunderman adds to its numerous accolades in 2003 by triumphing as Below the Line Agency of the Year, while the award for New Media Agency of the Year goes to Glue London, an agency set up in 2001 and already making its mark on the marketing community.
Retail design specialist Checkland Kindleysides is Marketing's Design Agency of the Year, for its work on brands including Levi Strauss and the Birmingham Bullring.