BBH named creative agency of year

The title of Marketing's Creative Agency of the Year 2003 has gone to Bartle Bogle Hegarty. The news comes as the agency wins the £25m UK Birds Eye account, topping off an outstanding year.

BBH's creative work for the UK's biggest packaged goods brand will form part of a major relaunch for Unilever-owned Birds Eye, planned to break in the middle of next year. This will include a packaging revamp and the arrival of new products. Media investment in the brand is also scheduled to increase again in 2004.

BBH beat off competition from incumbent McCann-Erickson, J Walter Thompson and Abbott Mead Vickers BBDO to win the creative pitch. The appointment does not affect McCann-Erickson's hold on Birds Eye's frozen food brands in the rest of Europe or HHCL/Red Cell's responsibility for the Captain Birds Eye brand.

BBH's Birds Eye win is the latest in a succession of gains for the agency in 2003, including Baileys and Barclaycard. BBH has also produced consistently effective work for existing clients this year.

Marketing's Agency of the Year winners include media shop MindShare.

Work on Nike's 'Freestyler' activity and the £30m Abbey National business win are among its highlights, despite its loss of the Boots account last week (Marketing, December 11).

Harrison Troughton Wunderman adds to its numerous accolades in 2003 by triumphing as Below the Line Agency of the Year, while the award for New Media Agency of the Year goes to Glue London, an agency set up in 2001 and already making its mark on the marketing community.

Retail design specialist Checkland Kindleysides is Marketing's Design Agency of the Year, for its work on brands including Levi Strauss and the Birmingham Bullring.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug