Metronomy has struck an agreement with IBM to supply the computers and has teamed up with advertising networks Interpublic and Omnicom to use advertising inventory from a number of their agencies, including WWAV Rapp Collins and TBWA\GGT.
Metronomy will offer advertisers an opportunity to deliver targeted ads to customers, using information gathered from detailed questionnaires filled out by customers as they sign up.
The free PC will only work if a customer uploads a new DVD of advertising every month and then watches an agreed amount. This will be based on three minutes for every hour of PC use.
Metronomy aims to sign up 200,000 consumers to the initiative by the end of February. An advertising campaign to grow further registrations is planned for early summer next year.