Olympics set to boost UK tourist visits to Greece

More than a third of UK consumers who are considering holidaying in Greece next year, are doing so because of the Olympic Games in Athens, according to an exclusive survey for Marketing, conducted by OMD Snapshots.

The results come in the wake of last week's news that the Greek National Tourism Organisation has appointed Team Saatchi to promote the country across Europe in 2004, with a nine million euro (£6.3m) integrated campaign (Marketing, December 11).

The marketing activity will attempt to persuade people to visit Greece next year. The survey showed that UK consumers are already considering a visit to the country because of the games. Of 973 people surveyed, 11% said they were considering a visit to coincide with the event.

But more than half of those considering a trip (53%) said they would have done so regardless of the Olympics.

OLYMPIC GAMES

Next year the Olympics will be held in Athens. Would you consider going

on holiday to Greece to coincide with them?

Yes 11%

No 84%

Don't know 6%

If you are considering going to Greece, would you have gone there for

your holiday if it weren't for the games?

Yes 53%

No 37%

Don't know 10%

For enquiries about OMD Snapshots call 020 7893 4124

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