ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Last Account Agency/TV buyer %


1 (3) Argos Euro RSCG Wnek Gosper Partners/MindShare 79

2 (1) B&Q J Walter Thompson/ZenithOptimedia 71

3 (5) Currys M&C Saatchi/Walker Media 70

4 (-) PC World M&C Saatchi/Walker Media 68

5 (-) Marks & Spencer Rainey Kelly Campbell Roalfe Y&R/ 67

Walker Media

6= (6) Boots J Walter Thompson/MindShare 66

6= (7) Sainsbury's Abbott Mead Vickers BBDO/PHD 66

6= (8=) Woolworths Bartle Bogle Hegarty/ZenithOptimedia 66

9 (-) McDonald's Leo Burnett/Starcom Motive 64

10 (-) WH Smith Abbott Mead Vickers BBDO/Starcom Motive 63

11 (-) Homebase Abbott Mead Vickers BBDO/PHD 61

12= (-) Comet Saatchi & Saatchi/ZenithOptimedia 60

12= (-) Nokia SEK & Grey/MediaCom 60

14 (-) DFS Phillipson Ward Longworth Camponi/ 56

Brilliant Media

15 (-) Inland Revenue M&C Saatchi/Starcom MediaVest 46

Tax Credits

16= (-) IKEA Karmarama+Outfit/MediaCom 45

16= (-) Velvet Toilet Fallon/Carat 45


18 (-) Debenhams WCRS/Carat 43

19 (-) Birds Eye McCann-Erickson/Initiative Media 42

Simply Fish

20 (-) Whiskas TBWA London/ZenithOptimedia 40

Adwatch research was conducted from December 5 to December 7 by NOP

Research Group (020 7890 9778) as part of a weekly telephone omnibus

survey among 461 adults. Copies of the Adwatch data and analysis are

available from Jane Husher at NOP. Advertisements were selected by

Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).


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