St Paul's Cathedral has revamped its gift shop in line with the redevelopment of the surrounding area. The shop has been named Domus and targets local workers and residents as well as tourists. The logo features a 'D' turned on its side to reflect the shape of the cathedral's dome. The items sold in the shop will include Paul Smith ties and Jasper Conran glassware in a move away from typical tourist items. Design agency Blackburn Design was responsible for the work.