On Offer

P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the reader enquiry number on to the card bound in to the issue


"The mouse is dead - long live the fish" is a trademarked phrase for Z List's newest product: a computer mouse in the shape of a fish. The Fish is compatible with Macs and PCs, and does the job of the conventional mouse.

For those of you who are still confused, the difference is that the Fish is a handheld device, controlled by touch. It does not require a flat surface and is not affected by external movement, making it an ideal premium for those working on the move - if you're the type who enjoys working while you're commuting to the office.

Supplier: Z List

Price: £19.99 + VAT

Minimum order: one

Lead time: from stock

Contact: 01865 331717


Leading Edge's dry-peel fridge magnets are simple and effective as on-pack gifts. They were initially launched in Sainsbury's, with tempting photos and serving suggestions on a selection of its veg. Now you too could lure customers to pick your product off the shelf.

Because the magnets are easily attached to the outside of packaging, there are no hidden costs of insertion or flow wrapping and no food safety issues. They are versatile in shape, size and design, can carry any message and, if you fancy a fridge magnet frenzy, they are perfect as collectables as well.

Supplier: Leading Edge

Price: from 5p

Minimum order: 100,000 (recommended cost-effective volume)

Lead time: two to three weeks

Contact: 01474 566665


If you're looking for some custom-designed packaging for your promotional goods or you want some gel-filled goodies in their own right, The Complete Product Company produces gel packs in a variety of shapes and sizes, with different coloured liquids and floating inserts.

From humble beginnings in the CD world, this highly brandable concept has oozed into the realms of business cards, document binders, mouse mats, keyboard handrests and hand-warmers. Apparently people just love to pick them up, squeeze them and revel in their gel-iciousness.

Supplier: The Complete Product Company

Price: from 30p for the basic products such as business cards; up to

£2 for more specialist items/inserts.

Minimum order: 500 for the lower cost items

Lead time: three weeks

Contact: 01666 843301


If you think it's about time your company offered a premium that will give your recipients a run for their money, maybe you should look into the latest sports watch from Oldeani.

The X711 is a brandable item with a large dial that provides a generous print area. There are different straps to choose from and even the second hand can be customised in line with your corporate colours.

This is a watch that can well and truly chime with your company clout. Don't waste a second.

Supplier: Oldeani

Price: from £8

Minimum order: ten

Lead time: three to four weeks

Contact number: 01245 262 611


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral