FMCG Forum: FMCG elite to gather at The Grove

Luminaries from the FMCG sector are invited to mix with their peers at a new two-day event set up by Marketing A rare chance to discuss critical issues away from pressures of the work environment is being offered free of charge to senior marketers at Marketing's first FMCG Forum this summer.

'The two-day forum provides marketers with an invaluable and unprecedented opportunity to mix with their industry peers and address the key issues in FMCG marketing today,' says Marketing editor Craig Smith.

The event takes place from Wednesday 7 July to Friday 9 July in the luxurious surroundings of The Grove, a five-star country estate hotel in Hertfordshire.

Although just 40 minutes from central London and minutes from the M25, The Grove boasts 300 acres of gardens, lawns, as well as woodland walks and an extensive spa.

Conference sessions, workshops and meetings are tailored to delegates' requirements, while leading marketing services suppliers will be on-hand.

Marketing is pleased to announce that William Hague MP will be present at the forum as an after-dinner speaker. Before entering parliament, where he was leader of the Conservative Party between 1997 and 2001, Hague worked for Shell UK and McKinsey & Co.

On the agenda

Others speakers include Death Cigarettes creator BJ Cunningham. He argues that companies, like people, are strong if they perceive themselves in the same way as others perceive them and in the manner they wish to be perceived.

Cunningham and Hague will be joined by Diageo global brand innovation group director Steve Wilson, Muller Dairy managing director Andrew Harrison, Coca-Cola GB marketing director Julia Goldin and Eureka Inventing UK and US chief executive Doug Hall. They will set the tone for the forum in an opening plenary session, where key issues affecting the industry will be discussed.

Attendance of this exclusive event is limited to the first 50 delegates to respond. You are eligible to attend free of charge if you are a senior client marketer with a minimum purchasing responsibility of £1m a year.

Demand for places will be high, so marketers are advised to apply without delay.

Delegates can choose the workshops they wish to attend. These are limited to 20 places to allow for practical discussions, and are allocated on a first-come-first-served basis.

Workshop topics include a focus on food promotion and children, particularly pertinent as the obesity debate gathers pace. A leading food and drink marketer will offer practical tips on how to communicate responsibly to young consumers while staying competitive.

The agenda also includes the topic of retailer relationships. A workshop will offer an in-depth analysis of the manufacturer-retailer dynamic to discover where opportunities lie for further co-operation.

For those wishing to increase their chances of launching successful products, the Innovation & Beyond workshop will look at the best ways of encouraging creativity throughout an organisation, while placing emphasis on the importance of a logical business approach. On a similar theme, an innovation expert will run a hands-on 'ideas factory' to get delegates thinking about their brands and business.

With a total of 110 people, there will be many opportunities for networking.

Evening dinners will provide a relaxed end to a busy day. Delegates are asked to dress smart-casual to encourage an informal atmosphere and all meals for the two days and nights are complimentary.

It certainly won't be all work and no play. The schedule will allow delegates free time to enjoy the hotel's facilities.

The Grove was voted one of Conde Nast Traveller's top 50 hotels in the world this year. As well as enjoying the spa, jacuzzi and steam room, delegates can improve their serve on the tennis court or join a more leisurely game of croquet.

Hotel decor is a mixture of 18th century opulence and cutting-edge modern design, leading recent visitor Prime Minister Tony Blair to comment favourably on its appearance.

Other past guests of the house, a previous home of the 4th Earl of Clarendon, include Queen Victoria and Lord Palmerston. Further details can be found at

Reduced rates

The forum will begin in style with a drinks reception on Wednesday evening and finishes with lunch on Friday. Any delegates wishing to extend their stay at The Grove into the weekend with guests will have the opportunity to book at the reduced rate of £260 per person per night in a superior room, inclusive of VAT, with dinner, bed and breakfast.

For more information regarding your free delegate place, please contact Helen Thomas on 020 8267 4391 or email her at

Once your place has been confirmed, you will be sent full details of the confirmed suppliers, allowing you to choose the companies you wish to meet. Marketing will then arrange a series of 30-minute sessions with your selected suppliers or can arrange meetings based on your areas of interest.

Venue: The Grove, Hertfordshire

Date: 7-9 July

Tickets: Contact Helen Thomas on 020 8267 4391 or email


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