Branding News: Design choice - Jabra BT200

Having grown up watching the classic Ealing comedies in all their monochrome glory, I always associate headphones with the cumbersome Bakelite contraptions that decorated the heads of receptionists while they eavesdropped on dastardly villains.

Yet while modern headsets have been high tech for a long time, their designs have only recently begun to catch up - a trend that may reflect the recent legislation stipulating the use of hands-free mobile phones in cars. The Jabra BT200 features Bluetooth technology allied to a strong design. The result is a smart, comfortable, easy-to-use and practical headset.

Rather than using colours that match skin tones - which bring to mind those awful NHS hearing aids - Jabra has decided to celebrate headsets with bold colours. The actual earpiece, which fits neatly into the ear, is a vibrant blue, and the curved shaft of the microphone is two-tone, with push-button switches in contrasting colours.

It has already become a fashion accessory in many cities, denoting the wearer's credentials as a technology aficionado. It could also revolutionise the way we listen to CDs and iPods, or the way we chat over the internet.

Not since Lieutenant Uhura in Star Trek donned an earpiece have headsets been so fashionable.

- Design In-house.

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