New campaign: Freelander Sport

Client: Land Rover

Creative Agency: Rainey Kelly Campbell Roalfe/Y&R

Media Agency: MindShare and Portland Outdoor

Land Rover is to make the most of Wimbledon mania by driving a branded bus around the Wimbledon area during the fortnight of the tennis championships. The bus will give away branded Land Rover tennis balls to queuing fans. The car giant has identified tennis fans as the target demographic for the model and the activity will promote Land Rover's Freelander Sport model. An integrated campaign, including print and television activity, will support the association with sport and is expected to break early next month. Guerilla and outdoor activity around other sporting events to build awareness of the model is also being planned and will run throughout the summer months.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now