Twiggy links with Asda for beauty products line

Iconic 60s supermodel Twiggy is lending her name to a range of beauty products to be sold exclusively in Asda from this month.

Based on aromatherapy oils, the Twiggy range will be marketed with the strapline 'Skincare for body and mind'.

The line will include a body lotion, face lotion, gentle cleansing gel, soothing eye serum and night cream. It will also be sold via Twiggy's website, www.twiggyskincare.co.uk, and will be offered in two introductory packs: one to combat ageing and the other for daily cleansing.

Twiggy will front the campaign with personal appearances at Asda outlets.

Sampling sachets will be distributed in-store.

The range will be promoted as dermatologically tested, alcohol-free and not tested on animals. The products will be priced from £4.99 to £7.78.

The cosmetics market is experiencing a wealth of celebrity-endorsed product launches. Cliff Richard is marketing a perfume named after his hit Miss You Nights, while pop stars Britney Spears and Jennifer Lopez have launched their own branded perfumes.

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