Client: House of Fraser
Creative agency: Hooper Galton
Media agency: Starcom Mediavest
House of Fraser is promoting its summer sale, which runs from 1 July, with a TV, press and direct campaign. Television ads, which break today (Wednesday), spread the message that during the month-long sale all stores will offer discounts of up to 50%. In the first ad a clockwork mouse whizzes past a tiny flat-screen TV that has been 'hugely reduced' before a cat enters and steps over a miniature leather sofa. Finally a woman enters a darkened bedroom and switches on a lamp to reveal a 'hugely reduced' bedroom suite.