Directwatch: The monthly analysis of direct mail recall (charities)

Q: Which of the following direct mailings do you remember receiving


Brand Agency %

1 Cancer Research UK WWAV Rapp Collins 68

2 Oxfam WWAV Rapp Collins 52

3 World Cancer In-house 47

Research Fund

4 Age Concern Charity Funding & Promotion 43

5 Save the Children Proximity London 42

6 Royal Nat'l Institute Target Direct 31

of the Blind

7 People's Dispensary Ruffit Integrated 29

for Sick Animals

8 British Red Cross WWAV Rapp Collins 28

9 World Wildlife Fund In-house 27

10 Barnardo's EHS Brann 25

11 Children with In-house 24


12 Mencap Cascaid Marketing 21

13 Multiple Sclerosis DMS 18

14 Amnesty Int'l Whitewater 17

15 Royal Nat'l Institute In-house 16

for Deaf People

16 Cats Protection League TDA 15

17= Royal British Legion Target Direct 14

17= International Fund In-house 14

for Animal Welfare

19= Diabetes UK In-house 12

19= World Children's Euro DM 12

Rescue Fund

Directwatch research was conducted from 18 June to 20 June by NOP World

as part of a weekly telephone omnibus survey among 773 adults. Copies of

the Directwatch data and analysis are available from Jon Crook at NOP

(020 7890 9446). Mailings were selected by Nielsen Media Research Mediaedge:cia UK (020 7803 2000)

advised on setting up the survey.


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