The redesign, which will be rolled out across Vimto's four bottle sizes, features images of fruit, underlining the drink's juice content. Design was by Drinks Works.
Vimto recently introduced a 250ml version of the drink for children's lunchboxes. It plans further innovations over the coming months.
According to ACNielsen, Vimto cordial sales grew by 6% in the year to March, while the overall cordial market grew by 5%. Its adspend is £3.5m this year.
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