Presswatch: The monthly analysis of advertisement recall

Q: Which of these newspaper ads do you remember seeing recently?

Last Brand Agency/Media buyer %

month

1= (1=) PC World M&C Saatchi/Walker Media 63

2 (1=) BT Broadband Fallon/Starcom Mediavest 62

3 (7=) Currys M&C Saatchi/Walker Media 58

4 (-) T-Mobile Saatchi & Saatchi/Universal McCann 55

5= (10) DFS Publicity Bureau/MediaCom 54

5= (6) AOL Broadband Grey London/Vizeum UK 54

7 (7=) Sky Digital HHCL Red Cell/Universal McCann 53

8 (5) Sainsbury's Abbott Mead Vickers BBDO/PHD 52

9 (12) Ford Ogilvy & Mather/MindShare 49

10 (-) Lombard Direct Bespoke Communications/Direct MediaCom 47

11 (11) Dell DDB London/Carat 46

12 (16=) Vauxhall Astra Delaney Lund Knox Warren/Initiative 40

13 (-) Citroen Euro RSCG London/OMD Gemini 36

14= (-) O2 Finex/ZenithOptimedia 33

14= (-) Bank of Scotland T3/Feather Brooksbank 33

16 (-) Carpetright WFCA Integrated/WFCA Integrated 31

17= (-) Dial-a-Phone Attinger Jack Advertising/ 30

Attinger Jack Advertising

17= (-) Orange Mother/Initiative 30

19= (-) Tiny In-house/In-house 29

19= (-) Ladbrokes Tynan D'Arcy/In-house 29

19= (-) Flybe HDM Total Communication/Starcom Motive 29

Presswatch research was conducted from 9 July to 11 July by NOP World as

part of a weekly telephone omnibus survey among 711 adults. Copies of

the Presswatch data and analysis are available from Jon Crook at NOP

(020 7890 9446). Advertisements were selected by Nielsen Media Research

nmr.communications@nielsenmedia.co.uk. Mediaedge:cia (020 7803 2000)

advised on setting up the survey.

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