BeCogent unveils graduate-staffed B2B call centre

LONDON - Contact centre outsourcing company, beCogent, has established a specialist company, be2B-direct, to focus on the market's growing need for focused business-to-business direct marketing services.

Based in the Thames Valley, be2B-direct aims to differentiate itself by combining graduate-calibre agents, typically needed to generate high quality qualified leads and relationships for companies in key sectors such as IT and telecoms, with beCogent's sophisticated contact centre infrastructure.

Be2B-direct is a joint venture between beCogent and Matthew Warham, a direct marketing specialist with a track record with DM organisations such as Hays Business Services, Business 2 Business and Somersault. The new venture will take advantage of beCogent's hosted and networked IP contact centre technology and advanced data management skills to provide B2B customers in the IT, telecoms, business and industrial services sectors with a mix of customer research, data building, telecommerce and lead generation services.

"We've formed be2B-direct to address what we believe is a major market opportunity," Ron Peerenboom, beCogent's CEO, said. "Be2B-direct will showcase beCogent's distinctive IP-based satellite contact centre approach, allowing us to deliver fully-functional contact centre seats -- powered by our major beCogent operation in Airdrie, Scotland -- to any location that has an IP connection.

"This means we can now take the contact centre to where the skilled agents are," he continued, "either setting up teams on customer premises or supporting them from our new be2B-direct satellite contact centre in Reading. We're confident that the mix of Matthew Warham's specialist direct marketing skills and our proven contact centre with its technical and operational infrastructure, will provide a powerful offering for companies in our key target markets."

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