Rajar figures set to show rise for Capital's Vaughan

LONDON - London radio station 95.8 Capital FM is expected to show a major increase in its breakfast audience in the Rajar figures due out on Thursday, following a heavy TV adspend to promote the debut of presenter Johnny Vaughan.

However, rivals say Vaughan is less popular than his predecessor, Chris Tarrant, and they expect this to be reflected in the next quarterly Rajar figures as the ad campaign's effect evaporates.

Separately, British Airways has signed a six-figure 12-month deal to sponsor drivetime shows across the Capital group. BA is moving much of its radio spend from morning weather bulletins to improve receptiveness to its ads.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now